USTP – University of Applied Sciences St. Pölten

Bachelor of Science in Creative Media Production*

Focus areas

• Media Production
  You acquire comprehensive fluency in contemporary digital systems and collaborative workflows with a focus on portable production, AI, and future-driven projects.
• Sound and Image
  Get hands-on with sound design, podcasting, sonic branding, cinematography, video, animation, and graphics.
• Creative Authorship
  Develop audience-centred media with strong storytelling and artistic expression.
• Global Embeddedness
  You work on socially relevant, interdisciplinary topics from around the world.
• Professional Practice
  Gain skills in self-branding, managing and presenting projects, and understanding the legal and political backgrounds.
• Criticality
  You learn to think critically and create purposeful media that make a change.

What makes your studies unique

At the Technological Forefront
In this programme, you utilise emerging technologies in the production of sonic and visual content. The technical focus is on the integration of flexible, portable, algorithmic, and AI-enabled tools.

The areas of application range from traditional to innovative formats:

• video and moving graphics
• sound for media
• social media
• culture and civic applications
• media environments and spatial installations

This equips you for a career at the forefront of creative media production.

New Skills for the Future
Today’s media careers demand more than technical expertise.

This programme equips you with:

• A rigorous technological grounding in emerging formats
• Creative capacities, essential for innovation
• Knowledge of legal frameworks, media and democracy
• Insights into critical studies, global thinking, media history and perception
• These experiences help you to create content with the power to shape the world – reflective, creative and responsible.

Global Orientation & Specialisation
Gain global experience and find your personal specialisation. You’ll work in international teams on self-chosen topics – across various formats:

• Electives
• Window of Opportunity, a university-wide elective outside of your own field of study
• Practice-based bachelor's thesis, where you produce your own media project
• Professional internship in a company, in your own startup, or in an NGO
• Project semester, where you conduct a media project in a team, and may work abroad
• Exchange options within the E³UDRES² network, a university alliance with 9 universities across Europe

Additionally, in the Creative Production Labs, you’ll create portfolio projects on global topics – from the very beginning.

You develop solid skills in technical, creative, and computational sound and image production, complemented by critical thinking and a deep understanding of the social and cultural contexts, preparing you for a variety of international careers in media.

Established

• Media Designer
• Video Maker
• Production Coordinator

Contemporary

• Content Creator Video/Photo/Editing
• Sound/Audio Designer
• Podcast Journalist
• Video & Motion Designer
• Data/Info Designer
• Exhibition Designer

Emerging

• AI-Assisted Narrative Designer
• Cultural Experience Designer
• Branding / Audio Branding Designer
• Remote Collaboration Producer
• Green-Production Manager
• Ethics Advisor in Immersive Production
• Critical Media Researcher