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University of Stirling MSc Public Relations and Strategic Communication (Online)
University of Stirling

University of Stirling

MSc Public Relations and Strategic Communication (Online)

Stirling, United Kingdom

MSc

12 up to

32 months

English

Full time, Part time

Jan 2026

Distance Learning

* For up to date fee information, please see website

Key Summary

    About : The MSc Public Relations and Strategic Communication (Online) program offers students a flexible online learning environment focused on modern communication strategies and practices. Designed for working professionals, this part-time course assists in developing skills in public relations, strategic management, and media relations. Students will explore theoretical frameworks and apply practical techniques to effectively manage communication challenges.
    Career Outcomes : Graduates can pursue various roles in public relations, corporate communication, and strategic marketing, including positions such as public relations officer, media relations manager, and communication strategist. This degree opens doors in diverse sectors like corporate firms, non-profits, and government agencies, providing a pathway to advance their careers in the communication field.

This online Masters in PR and Strategic Communication is a flexible way to fully understand modern public relations. You’ll:

  • cover core topics like public relations and communications theories, strategic PR planning, media relations and production, and research methods;
  • design and evaluate a strategic public relations plan;
  • have the opportunity to work with PR practitioners on real-life cases;
  • gain an applied understanding of quantitative and qualitative research methods for media and audience research;
  • attend and present your work online at the annual Postgraduate Public Relations Conference;
  • focus on how digital media is used in communication campaigns.