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USI Università della Svizzera italiana Master of Arts in International Tourism
USI Università della Svizzera italiana

Master of Arts in International Tourism

Lugano, Switzerland

2 Years

English

Full time

30 Jun 2025*

Sep 2025

CHF 4,000 / per semester **

On-Campus

* 30/04/25 for non-EU/EFTA; 30/06/25 for EU/EFTA

** applicants whose official residence was in Switzerland or Liechtenstein at the time of the final high school exam - Maturità - pay a reduced semester fee of CHF 2,000 per semester

Key Summary

    About: The Master of Arts in International Tourism dives into the key principles and practices in the tourism industry. This program covers topics like tourism management, sustainability, and cultural impacts on tourism. You'll engage with real-world case studies and hands-on projects to enhance your understanding of global tourism dynamics.
    Career Outcomes: Graduates can pursue roles in various sectors, including tourism management, hospitality, event planning, and government tourism offices. Potential careers include tourism marketing manager, event coordinator, and sustainable tourism consultant.

Introduction

Master of Arts in International Tourism

Tourism has grown to become a global economic industry. Managing international tourism means understanding its diversity and requires a frequent change of perspectives between the various stakeholders involved in tourism: different types of tourists, tourism businesses, the local community, tourism employees, governments, NGOs, activist groups, and tourism industry associations – to name a few.

The USI Master in International Tourism responds to this need by offering a multidisciplinary and forward-thinking approach. While acquiring toolkits of Economics, Communication Sciences, and Management, you master different ways of critical thinking which are key to solving complex problems in tourism.

While our core courses give you a helicopter view of the International Tourism Industry, you specialize yourself during your minor in eTourism, minor in Sustainability, the World Challenges Programme, or a semester abroad at one of our selected partner universities.

You study in small intercultural classes taught by an expert Faculty coming to Lugano from all over the world. Through various labs, applied group projects, conferences, field excursions in Switzerland and abroad, Study Tour to a European city destination, tourism internship, you sharpen essential soft skills and gain valuable hands-on experience in tourism at university level.

The USI Master in International Tourism is designed to equip learners from a wide variety of educational backgrounds with the toolkits and soft skills needed to shape international tourism in a sustainable way, creating the best possible start for a successful tourism career.

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Admissions

Scholarships and Funding

Program Outcome

Program Tuition Fee

Program Admission Requirements

Demonstrate your commitment and readiness to succeed in business school by taking the GMAT exam – the most widely used exam for admissions that measures your critical thinking and reasoning skills.

Download the GMAT mini quiz to get a flavour of the questions you’ll find in the exam.

About the School

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