USC Alfred E. Mann School of Pharmacy and Pharmaceutical Sciences
MS in Biopharmaceutical Marketing
Los Angeles, USA
MSc
DURATION
2 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
TUITION FEES
USD 57,699 *
STUDY FORMAT
On-Campus, Distance Learning
* Total Cost by Program Estimated. Academic Year 2022-23: $2,137 per unit
Key Summary
About: The USC Master of Science in Biopharmaceutical Marketing teaches practical tools, skills, and methods to market healthcare innovation, improve health outcomes, and increase product value. A partnership between USC Mann, the Price School of Public Policy, and the Schaeffer Center combines health policy, pharmacoeconomics, and faculty expertise. Courses use project-based learning, precision marketing, commercialization, market access, and industry executive lectures. The school, founded in 1905, launched the first PharmD and a regulatory science doctorate.
Career Outcomes: Graduates can pursue roles in product marketing, brand management, commercial strategy, market access, pharmacoeconomics, medical affairs, and life sciences commercialization. They may work in payer strategy roles.
Master the Marketing of Healthcare Innovation
USC Master of Science in Biopharmaceutical Marketing is a specialized graduate program in precision marketing aimed at careers in the biopharmaceuticals, consulting, and medical technology industries.
Graduates will learn and use the practical tools, skills, and methods to embrace the next wave of healthcare innovation to drive markets while improving health outcomes and product value.
All program courses emphasize project-based learning allowing active exploration of real-world healthcare business challenges and deeper proficiency in precision marketing.
Lectures from leading industry executives offered across all program courses provide unique access to critical insights from experts in their respective fields.
High Demand, Real Impact
A partnership between USC Mann and the Price School of Public Policy, the Schaeffer Center brings together health policy experts, seasoned pharmacoeconomics specialists, and faculty across USC and other leading institutions to solve pressing challenges in healthcare.
Program Benefits
- Intensive and targeted instruction on how to evaluate and market biopharmaceuticals and other innovative healthcare products, showcase product attributes and value stories, and gain healthcare coverage and reimbursement.
- Knowledge to become experts in growth sectors beyond the current healthcare and global biopharmaceutical industry, including newly emerging diagnostics and medical technology devices.
- Innovative tools and skills to assess and maximize a product’s commercial opportunities by conducting market research and developing marketing strategies.
- Learning by doing through team collaborations and scenario-based learning problem-solving representing current real-world situations and critical decision pathways.
- Lectures from industry executives are offered across biopharmaceutical marketing courses, offering unique access to insights and critical skills from experts in the respective fields.
- Professional development through dedicated support from program staff and networking opportunities.
The Master of Science in Biopharmaceutical Marketing is a 27-unit interdisciplinary graduate program designed to build core knowledge and strategic skills to enter careers in the biopharmaceutical industry, managed care payers, consulting, and other healthcare-related fields. Graduates of the Biopharmaceutical Marketing program are professionally trained in the principles of success ranging from the traditional Pharmaceutical Industry through biotechnology through a wide array of newly emerging healthcare ventures and career requirements including:
- Business intelligence, pricing & product life-cycle
- Product development, launch, and market planning
- Strategies for coverage, reimbursement, and product placement
- Value & access “best practice” for modeling and formulary tactics
- Targeted sales & marketing tools and techniques to maximize market positioning
- Communication, advertising, and forecasting specifically aimed at biopharmaceuticals
Students are encouraged to apply with backgrounds from across the academic and occupational spectrum either in preparation for a new career, a change in direction, or to build upon existing workplace knowledge and experience.
Class Schedule
USC Biopharmaceutical Marketing program courses take place over two weekends per semester (Saturday & Sunday) on the USC campus along with weeknight webcasts on select evenings. Courses are supplemented by weekly assignments and other related academic activities. Each specific semester course schedule should be checked, as dates may vary.
Courses
All courses are available to students currently pursuing a degree or certificate.
- BPMK 500 Biopharmaceutical Marketing Management (3 units)
- BPMK 502 Biopharmaceutical Product Development & Marketing (3 units)
- BPMK 503 Biopharmaceutical Advertising and Communication (3 units)
- BPMK 504 Market Access and Reimbursement Strategy (3 units)
- BPMK 506 Biopharmaceutical Product Pricing & Competition (3 units)
- BPMK 508 Biopharmaceutical Marketing Research and Analytics (3 units)
- BPMK 509 Seminars in Biopharmaceutical Marketing (1 - 3 units)
- BPMK 510 Capstone Biopharmaceutical Management Project (3 units)
- BPMK 599 ST: Internship in Healthcare Business (1-3 units)
Distance Learning Option
The USC Biopharmaceutical Marketing program features a distance learning option for active working professionals who cannot regularly travel to a traditional classroom.
The distance learning option provides the flexibility to pursue graduate education while maintaining the comprehensive curriculum, academic rigor, and team collaboration emphasis at a top university program.
- Access to expert faculty and executive guest lecturers
- Collaborative virtual activities and team assignments
- Engaging in lectures and class breakout discussions
- On-campus residency to engage with peers, faculty, executive network, and alumni
- Powerful virtual learning tools
Enterprise Team Projects
In the complex, dynamic world of healthcare, commercial teams are challenged to perform multiple feats: launch new products, gain formulary status, increase margins, expand market share, and outwit competitors — usually against impossibly tight deadlines.
Now, a commercial organization with more projects than people to manage them can speed up results and shorten their list by outsourcing a project to a team of graduate students from the USC Healthcare Decision Analysis & Biopharmaceutical Marketing programs.
The USC Enterprise Team Projects team consists of 5-7 graduate students who contribute approximately 1,200 hours to the effort over four months.
Projects can be structured around problems or opportunities including new product commercialization, value and access, pricing and reimbursement, competitive intelligence, product marketing, brand strategy, pipeline and business development, and other key business areas.
Program Learning Objectives
The goal of the USC Biopharmaceutical Marketing program is to prepare graduates with practical tools, skills, and methods to advance the next wave of healthcare innovation.
- Apply marketing strategies to maximize healthcare product value.
- Improve patient access to innovative medical treatments.
- Employ data-driven marketing and analytics to improve strategic insights and planning.
- Contribute functional expertise to interdisciplinary teams creating solutions to complex problems.
- Maintain high professional and ethical standards in the advancement and innovation of healthcare for all stakeholders.
Faculty Merit Scholarship
The division awards the Faculty Merit Award to individuals who have been admitted to either the 33-unit Master of Science in Healthcare Decision Analysis or the 27-unit Master in Biopharmaceutical Marketing program based upon academic merit and personal qualities as detailed in their application. The recipient is selected by a committee of reviewers comprised of faculty and staff.
Eligibility: All applicants who have applied to either the 33-unit Master of Science in Healthcare Decision Analysis or the 27-unit Master in Biopharmaceutical Marketing for the Fall semester will be taken into consideration.