University of New York in Prague (UNYP)

Master of Science in Digital Marketing and Analytics

Empower your career with advanced expertise in Digital Marketing and Analytics

Elevate your career in the dynamic field of digital marketing with the Master of Science in Digital Marketing and Analytics, offered by the University of New York in Prague (UNYP) in collaboration with Dublin Business School (DBS), Ireland. This comprehensive program is designed to equip you with cutting-edge skills and knowledge, ensuring you stay ahead in today’s technology-driven business landscape.

Program Highlights

• Awarding Body: Quality & Qualifications Ireland (QQI)
• Degree Awarded: Master of Science (MSc) in Digital Marketing and Analytics
• European Qualifications Framework (EQF) Level: Level 7
• Duration: 1 year (full-time) or 2 years (part-time)
• Next Intake: September 2025

Why Choose This Program?

In the rapidly evolving digital marketplace, businesses demand professionals who can navigate complex data and craft impactful marketing strategies. This MSc program is meticulously designed to meet these demands, providing you with:

• Advanced Digital Marketing Expertise: Develop a deep understanding of digital marketing frameworks and theories, enabling you to strategically leverage new technologies to achieve marketing objectives.
• Data Analysis and Visualization Skills: Master the use of data analytics tools, such as Google Analytics and Social Media Insights, to optimize advertising budgets and enhance campaign performance.
• Critical Thinking and Research Proficiency: Engage in rigorous research methods to cultivate advanced critical thinking, writing, and decision-making skills, essential for leadership roles in digital marketing.

What Will You Learn?

The curriculum is designed to provide a holistic understanding of digital marketing and analytics through the following key modules:

• Web Marketing Management and Metrics: Learn to plan and manage web-based marketing campaigns, analyze online consumer behaviors, and evaluate performance using key metrics.
• Digital Design & Development: Acquire practical skills in creating digital assets, including graphics, videos, and websites, using platforms like WordPress. Gain hands-on experience in building prototypes and managing content effectively.
• Strategic Thinking in the Digital Age: Understand and apply digital marketing frameworks and theories to strategically utilize new technologies in meeting marketing goals.
• Data and Digital Marketing Analytics: Harness the power of data analytics with tools like Google Analytics and Social Media Insights to optimize advertising budgets and improve campaign performance.
• Digital Advertising and Online Marketing Communications: Explore the latest strategies in digital advertising and learn how to craft compelling online marketing communications that resonate with target audiences.
• Business Intelligence and Visualization: Develop the ability to transform data into actionable insights through advanced visualization techniques, facilitating informed decision-making.
• Research Methods: Engage in comprehensive research methodologies to enhance your analytical skills and contribute to the field of digital marketing through scholarly work.

Career Opportunities

Graduates of this program are well-prepared to excel in various roles within the digital marketing and analytics sectors, including:

• Digital Marketing Manager
• SEO/SEM Specialist
• Social Media Strategist
• Data Analyst
• Content Marketing Manager
• Market Research Analyst

By completing this MSc program, you will not only gain theoretical knowledge but also practical skills that are directly applicable to the contemporary workplace, ensuring you are a valuable asset to any organization.

Next Steps

Embark on a transformative journey to become a leader in digital marketing and analytics. Apply now to join our next intake in September 2025 and take the first step towards a rewarding career in this dynamic field.