University of New York in Prague (UNYP)
American Bachelor of Digital Media Arts
Prague, Czech Republic
Bachelor's degree
DURATION
4 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
TUITION FEES
EUR 12,863 / per year *
STUDY FORMAT
On-Campus
* for international students | EU citizens & Czech residents: 10,692 EUR per year
Key Summary
About: The American Bachelor of Digital Media Arts at The University of New York in Prague blends creative practice with technical training in graphic design, motion graphics, photography, branding, coding for digital design, content creation, marketing, social media, and emerging media trends including AI integration. You’ll learn through hands-on projects and gain a global perspective, developing interdisciplinary skills in digital storytelling, multimedia production, visual communication, and web development.
Career Outcomes: Graduates can enter roles as graphic designer, digital marketer, social media manager, web developer, motion graphics animator, photojournalist, digital creative manager, working in advertising, film, agencies, startups, and web studios.
Your Future in Digital Media Starts Here!
Digital Media Arts is a dynamic field that blends creativity with technology, preparing students for design, media production, and digital storytelling careers. This interdisciplinary major covers:
- Graphic Design & Visual Communication – Learn how to create compelling digital visuals for brands, media, and interactive platforms.
- Photography & Digital Imaging – Gain expertise in professional photography and image manipulation.
- Marketing & Social Media – Learn how to effectively create and distribute digital content.
Why Choose Digital Media Arts at UNYP?
- Hands-on Learning – Work on real-world projects with industry-standard tools.
- Diverse Career Opportunities – Enter fields like digital marketing, film, game design, and branding.
- Global Perspective – Study in an international environment with expert faculty.
- Creative & Technical Skills – Combine artistic expression with digital innovation.
Learning objectives
By the time you graduate with a degree in Digital Media Arts, you will have mastered essential skills that are highly in demand across creative and tech-driven industries, including:
- Graphic & Visual Design – Create compelling visuals using Adobe Creative Suite (Photoshop, Illustrator, InDesign).
- Motion Graphics & Animation – Design engaging motion graphics and animations using After Effects and 3D modeling software.
- Photography & Digital Imaging – Capture and edit professional-level photos using advanced post-production techniques.
- Branding & Marketing Strategy – Develop content for digital marketing, social media, and brand storytelling.
- Coding for Digital Design – Learn HTML, CSS, and JavaScript for web development and interactive content.
- Content Creation & Storytelling – Master narrative techniques for digital platforms, including social media, podcasts, and multimedia storytelling.
- Emerging Media Trends & AI Integration: Learn how to use AI tools for design and content creation to stay ahead of industry changes.
These skills will prepare you for careers in graphic design, film, advertising, web development, and beyond, ensuring you’re equipped to thrive in the evolving digital landscape.
Course Content
The first two years of the study program are foundational and give key background related to communication and media studies, including courses connected to the areas of media effects, culture, history of media, political economy, linguistics, and cognitive psychology.
Upper-level classes focus more directly on digital media elements and serve to explore artistic approaches to new media.
Core courses:
- History and Theory of New Media
- Psychology of Technology
- Sociolinguistics
- Intro to Digital Art & Design
- Digital Storytelling
- Game Design and Development
Elective courses:
- Image and Text in Visual Arts
- Digital Art and Design
- Images of Women in Western Civilization
- Indigenous Knowledge in Art
- Two Dimensional Design
Digital Media Arts graduates will gain a sound foundation in the social sciences. This interdisciplinary approach will provide students with a professional and comprehensive view of communication and media issues in an international context, as well as develop real-world skills with digital media using a range of tools, technologies, and techniques.
Digital Media Arts graduates will:
- Gain a solid base in the theory and technology skills required for professional careers in the digital media industries
- Learn the critical thinking, creative, analytical, and technical skills necessary to become empowered as problem-solvers and innovators in the field of digital media
- Acquire foundations in media technologies, a creative background in the arts, and an understanding of media effects on society, to ensure innovative approaches with ethical sensibilities
- Develop well-rounded communication skills, and increased awareness of and sensitivity to the ways in which media shapes culture
Digital Media Arts graduates will gain a sound foundation in the social sciences. This interdisciplinary approach will provide students with a professional and comprehensive view of communication and media issues in an international context, as well as develop real-world skills with digital media using a range of tools, technologies, and techniques.
Digital Media Arts graduates will:
- Gain a solid base in the theory and technology skills required for professional careers in the digital media industries
- Learn the critical thinking, creative, analytical, and technical skills necessary to become empowered as problem-solvers and innovators in the field of digital media
- Acquire foundations in media technologies, a creative background in the arts, and an understanding of media effects on society, to ensure innovative approaches with ethical sensibilities
- Develop well-rounded communication skills, and increased awareness of and sensitivity to the ways in which media shapes culture
Several scholarship options are available. Please check the university website for more information.
The explosion of possibilities brought by new media to society has resulted in new and exciting employment possibilities. A few possibilities:
- Digital media design
- Multimedia journalist
- Digital marketer
- Social media manager
- Web content developer
- Photojournalist
- Interactive artist
- Digital creative manager
- Web project manager
- E-business consultant