University of New York in Prague (UNYP)
American Bachelor in Communication and Media
Prague, Czech Republic
Bachelor's degree
DURATION
4 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
TUITION FEES
EUR 12,377 / per year *
STUDY FORMAT
Distance Learning, On-Campus, Blended
* for international students | EU citizens & Czech residents: 10,246 EUR per year
Key Summary
Communication & Media – Know No Boundaries
Communication is essential to every industry and human life.
As technology evolves, companies increasingly need communication professionals to achieve goals and build positive relationships. A bachelor’s degree in Communications prepares you for the workforce and serves as a strong foundation for future studies, complementing Master’s degrees in various fields.
The Communication and Media degree at UNYP addresses this demand.
It prepares professionals who understand communication’s vital role in today’s world and equips them to contribute positively to society. Graduates can pursue careers in public relations, conflict resolution, and more, gaining highly sought-after skills and a creative, critical worldview valued by diverse industries.
The secret to a UNYP Communications degree lies in its breadth.
Students explore all key aspects of communication, gaining a mix of theoretical knowledge and practical skills applicable across industries. Learn to develop news stories, create PR plans, market products, and tackle modern communication challenges. UNYP courses are designed with the future in mind, ensuring that you graduate equipped to succeed.
5 Reasons to Major in Communication & Media
1. Critically Analyze and Understand the Media’s Impact on Society
Media is everywhere, shaping opinions, driving social movements, and influencing policies. Studying communication helps you decode media messages, question biases, and understand how information flows impact society.
2. Master the Art of Persuasion and Influence
Effective communication is a superpower. Knowing how to persuade and influence others is invaluable in personal conversations, corporate meetings, or public debates. You’ll learn to craft compelling narratives that resonate.
3. Develop Strategic Communication Skills
Success in any field depends on how well you communicate. From branding to crisis management, this field teaches you how to tailor messages to diverse audiences, ensuring clarity and impact across different platforms.
4. Enhance Organizational and Group Communication
Companies and institutions thrive on effective communication. You’ll develop skills to improve teamwork, leadership, and collaboration—ensuring messages are heard, understood, and acted upon.
5. Prepare for Immediate Employment
This isn’t just theory—it’s a hands-on field. From media production to public relations and digital marketing, you’ll graduate with real-world skills that employers seek. A degree in communication opens doors across industries.
Dual Degree Option
Students who major in Communication & Media can take the Czech state exams after completing their studies.
Passing these exams earns them dual degrees: an American degree from SUNY Empire State University and a European degree from UNYP.
Core Courses
| Media and Society | Interpersonal Communication | Intercultural Communication |
|---|---|---|
| Public Relations Principles | Introduction to Advertising | Global Communication |
| Organizational Communication | Political Communication | Media Law & Ethics |
Elective Courses
| Cinema and Society | Mediation and Conflict Management | Advertising Strategies |
|---|---|---|
| Information Management | Marketing | Social Psychology |
| Visual Culture | Social Media Marketing | …and more! |
Degrees
This degree is awarded by the State University of New York, Empire State College. Students can also sit for Czech state exams at the end of their studies, and receive a degree from UNYP (bakalář - Bc.) accredited by the Czech Ministry of Education.
This is a unique advantage open to UNYP students, who can graduate with two distinct academic titles, one from the USA and one from the EU, and therefore have opportunities to work all over the world.
5 Reasons to Study Communication at UNYP
- Critically analyze and understand the effects of media and communication on society
- Learn to effectively persuade and influence interpersonally, in small groups, and publicly
- Acquire expert ability to communicate strategically to diverse, complex audiences
- Gain the aptitude to improve communication in organizations and groups.
- Develop practical skills for immediate employment in a communication field
Several scholarship options are available. Please check the university website for more information.
Career Value
The global emergence of new communication technologies, platforms, and industries has created an urgent need for skilled professionals who will work in these areas.
The explosion of career opportunities in the area of communication and media is not only evident but also one of the few fields seen as ‘recession-proof’.
Areas such as Public Relations saw virtually no negative effects on employment as a result of the global recession.
Our Communication and Media graduates enter the professional world and graduate programs as media-literate, creative, lateral-thinking problem solvers, for whom borders are increasingly meaningless.
Our alumni can be found in graduate programs in Australia, Great Britain, the USA, throughout the EU, and beyond. Those who opted to pursue a professional career can be found working in advertising, public relations, marketing, human resources, event management, corporate communications, media planning, copy editing, telecommunications, as well as for major online and traditional newspapers, television and radio stations around the globe.