Uniwersytet Technologiczno-Humanistyczny im. Kazimierza Pułaskiego w Radomiu
Journalism and New Media (MA)
Radom, Poland
MA
DURATION
LANGUAGES
Polish
PACE
APPLICATION DEADLINE
EARLIEST START DATE
Oct 2024
STUDY FORMAT
On-Campus
Key Summary
About: Journalism and New Media (MA) trains students in digital, network and mobile media, multimedia reporting, webwriting, smartwriting, copywriting and storytelling. You’ll develop specialist skills for internet and mobile journalism, learn e-PR, e-marketing, multimedia content production, image and brand management, crisis communication, stakeholder collaboration and advertising of products or services. The programme teaches advanced network communication techniques, mobile journalism tools and deciphers the cyber‑world of information and communication.
Career Outcomes: Potential roles include multimedia journalist, mobile journalist, digital content editor, social media manager, e-PR specialist, e-marketer, copywriter, content strategist, brand or crisis communications manager, communications consultant and an online publisher.
Journalism and new media provides the necessary knowledge and tools to work with everyone who is passionate about the journalist's work and mission. The role of independent journalism in a democratic order is extremely influential, journalists are rightly referred to as the fourth power. A journalist must be brave, uncompromising, resistant to political pressure, but also perfectly prepared for his profession, fluent in words, using non-verbal means of expression, well-versed in the secrets of new media.
Master's studies in journalism and new media provide knowledge and skills in the field of new media, students learn in depth modern tools, methods and techniques of information and communication (digital, network, mobile media); develop a specialist workshop of an internet and mobile journalist. They learn how to perform tasks typical for an e-PR specialist, e-marketer, how to create substantive, reliable multimedia messages about various types of events, phenomena and processes, how to create an image and brand, manage a crisis situation, cooperate with stakeholders, design, promote and advertise products or services. During the studies we will decipher all the secrets of the cyber world, we will teach advanced techniques of network communication, such as webwriting, smartwriting, copywriting, storytelling. We will show what it is and what possibilities it opens up with mobile journalism.
