University of York

BA in Business of the Creative Industries

The program offered focuses on combining business skills with the understanding of the creative industries. It prepares students to navigate sectors like music, media, arts, and design by teaching them how these industries operate, develop strategies, and adapt to change. Students gain practical knowledge of marketing, management, and innovation, which helps them understand how creative businesses succeed and grow in a competitive environment. The course emphasizes real-world experience, including work placements and projects, so students can apply what they learn directly to the industry.

Throughout the course, students explore topics such as entrepreneurship in creative fields, intellectual property, and audience engagement. They learn to think critically about industry challenges and develop skills to solve real problems faced by creative businesses today. The program encourages independent thinking and adaptability, preparing students to work across different roles within the creative sectors. It aims to give students a strong foundation to either start their own businesses or join existing creative organizations, with an understanding of the commercial and cultural landscapes they’ll operate in.