University of Wisconsin Superior B.A./B.S. in Business Administration - Marketing Concentration
University of Wisconsin Superior

University of Wisconsin Superior

B.A./B.S. in Business Administration - Marketing Concentration

Superior, USA

Bachelor's degree

4 years

English

Full time

Jan 2026

On-Campus

Key Summary

    About : The B.A./B.S. in Business Administration with a Marketing Concentration provides students with essential business skills and marketing knowledge. This program prepares individuals to navigate marketing challenges and understand consumer behavior. Courses cover topics such as market research, advertising, and digital marketing.
    Career Outcomes : Graduates can pursue various roles in marketing and business, including positions as marketing managers, advertising specialists, and market research analysts. The program equips students to adapt to the dynamic business environment and engage effectively with target audiences.

The Marketing concentration requires courses in consumer behavior, marketing research more totaling 18 credits and also has electives including Internet marketing and public relations.

B.A./B.S. in Business Administration

Our program has a strong reputation for preparing students for success in a wide range of business careers through a challenging selection of courses in accounting, finance, economics, math, English and business courses in a student's chosen concentration.

At UW-Superior, you have the flexibility to tailor your major to meet your needs.

Choose from:

  • A 39-credit major in business administration with a minor of your choice
  • A comprehensive 60-credit Major in Business Administration with a concentration in:
  • Finance
  • International business
  • Management
  • Marketing
  • A Minor in Business Administration
    • Finance
    • International business
    • Management
    • Marketing
    • A Minor in Business Administration

Did You Know?

  • Our faculty members have real-world experience and teach all classes.
  • The Superior-Duluth area offers numerous internships in a wide range of corporate, financial, industrial, transportation and retail settings.
  • A Minor in Geographic Information Systems from UW-Superior enables students to expand their skills and enhance their career prospects.