University of Wisconsin Superior
B.A./B.S. in Business Administration - Marketing ConcentrationSuperior, USA
DURATION
4 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Sep 2025
STUDY FORMAT
On-Campus
Key Summary
Scholarships
Explore scholarship opportunities to help fund your studies
Introduction
The Marketing concentration requires courses in consumer behavior, marketing research more totaling 18 credits and also has electives including Internet marketing and public relations.
B.A./B.S. in Business Administration
Our program has a strong reputation for preparing students for success in a wide range of business careers through a challenging selection of courses in accounting, finance, economics, math, English and business courses in a student's chosen concentration.
At UW-Superior, you have the flexibility to tailor your major to meet your needs.
Choose from:
- A 39-credit major in business administration with a minor of your choice
- A comprehensive 60-credit Major in Business Administration with a concentration in:
- Finance
- International business
- Management
- Marketing
- A Minor in Business Administration
- Finance
- International business
- Management
- Marketing
- A Minor in Business Administration
Did You Know?
- Our faculty members have real-world experience and teach all classes.
- The Superior-Duluth area offers numerous internships in a wide range of corporate, financial, industrial, transportation and retail settings.
- A Minor in Geographic Information Systems from UW-Superior enables students to expand their skills and enhance their career prospects.
Gallery
Curriculum
* This is a sample of the type of curriculum a new freshman would take to complete a degree in 4 years.
Semester 1
- WRIT 102: Introduction to Academic Writing - 3 credits
- HHP 102: Health and Wellness - 3 credits
- University Studies - 3 credits
- University Studies - 3 credits
- University Studies - 3 credits
Semester 2
- COMM 110: Introduction to Communication - 3 credits
- BUS 101: Introduction to Business - 3 credits
- MATH 151: Calculus for Business, Life, and Social Sciences - 3 credits
- University Studies - 3 credits
- University Studies - 3 credits
Semester 3
- ACCT 200: Financial Accounting - 3 credits
- BUS 270: Business Statistics - 3 credits
- ECON 250: Principles of Macroeconomics - 3 credits
- University Studies - 3 credits
- University Studies - 3 credits
Semester 4
- ACCT 201: Managerial Accounting - 3 credits
- BUS 211: Business Law I - 3 credits
- ECON 251: Principles of Macroeconomics - 3 credits
- WRIT 209: Introduction to Professional Writing - 3 credits
- University Studies - 3 credits
Semester 5
- BUS 370: Principles of Marketing - 3 credits
- BUS 306: Management Science - 3 credits
- FIN 320: Principles of Finance - 3 credits
- University Studies / Elective - 3 credits
- University Studies / Elective - 3 credits
Semester 6
- BUS 380: Principles of Management - 3 credits
- BUS 371: Consumer Behavior - 3 credits
- BUS 430: International Business - 3 credits
- University Studies / Elective - 3 credits
- University Studies / Elective - 3 credits
Semester 7
- BUS 482: Marketing Research - 3 credits
- ECON 430: International Economics - 3 credits
- Marketing Elective - 3 credits
- University Studies / Elective - 3 credits
- University Studies / Elective - 3 credits
Semester 8
- BUS 495: Strategic Management (Capstone) - 3 credits
- BUS 484: Marketing Strategy and Brand Management - 3 credits
- Marketing Elective - 3 credits
- University Studies / Elective - 3 credits
- University Studies / Elective - 3 credits
Program Outcome
Through a major or minor in business administration at UW-Superior, you will learn:
- To effectively manage people, resources and projects.
- The creation and implementation of marketing strategies.
- Research business methods and how to base decisions from your findings.
- To analyze, reflect, synthesize, conclude, interpret, appraise and design.