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University of West Alabama Online Bachelor in Integrated Marketing Communications: Sports Communications
University of West Alabama Online

Bachelor in Integrated Marketing Communications: Sports Communications

Livingston, USA

3 up to 4 Years

English

Full time, Part time

Request application deadline

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USD 39,000 / per semester *

Distance Learning

* there is a $60 technology fee each semester

Key Summary

    About: This program focuses on integrating marketing communications with a specialization in sports. It covers key concepts in advertising, public relations, and digital media within the sports industry. Students will gain hands-on experience through projects and internships, preparing them for the dynamic field of sports communications.
    Career Outcomes: Graduates can pursue careers as sports marketing managers, public relations specialists, brand strategists, or communication directors. Opportunities exist in sports teams, agencies, and media organizations.

Introduction

For those wanting a career focused on sports media, the University of West Alabama’s online bachelor’s in integrated marketing is the ideal program through its sports communications concentration. In addition to skills in graphic design, photography, web design, social media, news writing, and social science, you’ll engage with a core curriculum that will prepare you to engage with sports advertising and storytelling.

The sports communications part of the online bachelor’s in integrated marketing communications program features courses specifically designed to equip students with hands-on experience. With an internship opportunity in sports communication and courses that explore topics like writing for sports media, publishing in sports, and broadcast media, you’ll develop a toolkit to find a lucrative career in the industry.

In the fully online classroom and a personalized schedule to ensure your success, students can move through the program at a comfortable pace. As you navigate core courses coupled with the sports communication concentration, you’ll engage with a score of necessary subjects including public relations, broadcasting/video production, website design, sales, advertising, radio, photography, marketing, journalism, and more.

The sports communication concentration of the online bachelor’s in integrated marketing communications is split among three primary areas: communication, marketing, and behavioral science. As students learn more about how to communicate meaningful messages focused on sports to reach new audiences compellingly, you’ll also gain a better understanding of how consumers engage with sports media. Learn more about sports communication concentration today.

About the School

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