University of West Alabama Online Bachelor in Integrated Marketing Communications: Graphic Design
University of West Alabama Online

University of West Alabama Online

Bachelor in Integrated Marketing Communications: Graphic Design

Livingston, USA

Bachelor's degree

3 up to

4 years

English

Full time, Part time

USD 39,000 / per semester *

Distance Learning

* there is a $60 technology fee each semester

Key Summary

    About : The Bachelor in Integrated Marketing Communications: Graphic Design equips students with essential skills in marketing and design. The program emphasizes the integration of marketing strategies with graphic design, allowing students to develop coherent visual communications. Coursework includes hands-on projects and collaboration, fostering creativity and analytical thinking in real-world scenarios.
    Career Outcomes : Graduates can pursue various career paths, including graphic designer, marketing coordinator, and brand manager. Opportunities exist in industries such as advertising, digital marketing, and media, enabling graduates to leverage their skills in fostering impactful marketing communications.

The University of West Alabama’s Bachelor of Arts/Science in Integrated Marketing Communications: Graphic Design is designed to equip you with the tools to navigate a career in multimedia advertising and storytelling. As you focus on sharpening your skill set in graphic design, you’ll also gain hands-on experience in photography, web design, social media, news writing and social science.

As a result, you’ll graduate from the program and enter the job market with a diverse toolkit attractive for any employer. The online bachelor’s in integrated marketing communications will prepare you to hone your skills in advanced industry topics that encompass graphic design, photography, photo-editing and media campaigns.

In the fully online classroom and a personalized schedule to ensure your success, students may progress through the program at a comfortable pace. As you navigate core courses coupled with the graphic design concentration, you’ll gain the essential knowledge base to secure a position in public relations, broadcasting/video production, website design, sales, advertising, radio, photography, marketing, journalism and more.

The graphic design concentration of the online bachelor’s in integrated marketing communications is split among three primary areas: communication, marketing and behavioral science. As students learn more about how to communicate messages through images to reach new audiences compellingly, you’ll also gain a better understanding of how consumers engage with media. Learn more about the program today.

Read more on the institution's website