Bachelor of Marketing E Management

Marketing and Management is a master's degree, offered in Italian, which aims to provide knowledge and skills to undertake careers in the marketing and business management sector, in industrial or service organizations operating in national and international markets. The scenario in which companies operate today, made even more complex by the post-pandemic era, requires university education that takes into account sustainable development, the circular economy and the spread of digitalisation, to offer managerial figures on the job market, managerial and entrepreneurial skills capable of helping companies face these present and future challenges.

The master's degree course, integrated but then divided into two distinct curricula, offers the possibility of specializing in Marketing , delving into topics such as consumer behavior, market research, communication, penetration of foreign markets, business planning, digital marketing and data analytics, or in Management , focusing on business strategy, human resource management, entrepreneurship, accounting principles, finance, data analytics and machine learning.