University of the Isthmus MASTER'S DEGREE IN GRAPHIC DESIGN WITH A SPECIALIZATION IN DIGITAL MARKETING
University of the Isthmus

University of the Isthmus

MASTER'S DEGREE IN GRAPHIC DESIGN WITH A SPECIALIZATION IN DIGITAL MARKETING

Guatemala City, Guatemala

Master degree

Spanish

Sep 2025

On-Campus

Key Summary

    About : The Master's degree in Graphic Design with a specialization in Digital Marketing combines design principles with marketing strategies. Students will explore visual communication, branding, and digital marketing techniques through a hands-on approach. The program prepares students to tackle real-world challenges in both design and marketing, fostering creativity and strategic thinking.
    Career Outcomes : Graduates can pursue various career paths, including Graphic Designer, Digital Marketing Specialist, Brand Strategist, and Creative Director. This program equips students with the skills necessary for success in the competitive fields of graphic design and digital marketing.

The Universidad del Istmo, aware of its responsibility to train today's designers, offers a cutting-edge program to prepare them to face new challenges and professional environments in which interdisciplinarity has become necessary. We are in the era of interactive and multimedia communications and the designer has an important role here. This program trains participants in technology, strategy, and management. In addition, they obtain a specialty in a specific subject, chosen by the student, with which they can develop their professional practice in a specific field.