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University of the Isthmus MASTER'S DEGREE IN GRAPHIC DESIGN WITH A SPECIALIZATION IN DIGITAL MARKETING
University of the Isthmus

MASTER'S DEGREE IN GRAPHIC DESIGN WITH A SPECIALIZATION IN DIGITAL MARKETING

Guatemala City, Guatemala

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Spanish

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Sep 2024

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On-Campus

Key Summary

    About: The Master's Degree in Graphic Design with a specialization in Digital Marketing focuses on merging creative visual communication and marketing strategies. The program covers design principles, digital media tools, and specialized marketing techniques to prepare students for the evolving digital landscape. Students will gain practical experience through projects and collaborate with peers in a dynamic learning environment.
    Career Outcomes: Graduates can pursue various roles, including graphic designer, digital marketing specialist, brand manager, or user experience designer. The skills acquired also open doors to positions in advertising agencies, corporate marketing departments, and freelance opportunities.

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Introduction

The Universidad del Istmo, aware of its responsibility to train today's designers, offers a cutting-edge program to prepare them to face new challenges and professional environments in which interdisciplinarity has become necessary. We are in the era of interactive and multimedia communications and the designer has an important role here. This program trains participants in technology, strategy, and management. In addition, they obtain a specialty in a specific subject, chosen by the student, with which they can develop their professional practice in a specific field.

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