The Bachelor of Fine Arts in Graphic Design at the School of Media and Design readies students for creative careers in graphic design and visual communications. It is the only four-year university experience in San Antonio that offers a Bachelor of Fine Arts Degree in Graphic Design.

In many instances, telling a story or communicating an idea visually is more important – and more effective – than doing so any other way. Graphic designers are challenged to convey an idea or evoke a feeling, or give shape to a concept that may be abstract or complicated to describe. Companies and organizations across industries employ graphic designers to visualize their brand, elevate their image, make products or information visually appealing, and set a tone for an experience. As more organizations increasingly rely on digital and social media methods of communication, the need for digitally-savvy design is on the rise.