Bachelor of Business Administration

The Bachelor of Business Administration (BBA) degree program at the H-E-B School of Business and Administration offers a comprehensive and contemporary general business education readying students to succeed in any number of fields. The business degree program also creates a strong foundation on which to develop field specializations.

A Bachelor of Business Administration degree, or BBA degree, offers a broad understanding of how the elements of business organizations relate to one another and to the marketplace. Unlike other business degrees, the BBA also provides the opportunity to study one subject concentration.

The BBA program at HEBSBA offers nine concentration subjects, which include accounting, economics, finance, general business, international business, management, marketing, management information systems and sport management.

In addition to providing the technical skills necessary for a professional-level position, the ethical considerations of business are also emphasized. Rooted in the Mission of the University, the BBA prepares students to be principled leaders.