Master in Marketing Management (MiMM)
St. Gallen, Switzerland
Master degree
DURATION
3 semesters
LANGUAGES
German, English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
TUITION FEES
CHF 3,129 / per semester *
STUDY FORMAT
On-Campus
* foreign nationals: CHF 3,129/semester | swiss nationals: CHF 1,229/semester
Key Summary
The University of St.Gallen is renowned as one of Europe's leading business schools, consistently ranked among the top ten by the Financial Times. But is it the right fit for you? Explore your possibilities by joining our Bachelor’s and Master’s Open Days
By selecting MiMM, you opt for outstanding academic training, collaboration with inspiring marketing professionals, and the ability to make meaningful contributions to both business and society.
Why choose MiMM?
MiMM centers on our established Three-Track approach, designed around key future-oriented marketing dimensions: customer orientation, emerging management challenges, and advanced marketing functions. Through comprehensive and academically rigorous coursework in consumer behavior, market research, and marketing management, you will develop the capabilities needed to effectively lead companies in a customer-centric manner. This skillset enables you to consistently meet customer expectations and positions your company to succeed in the global marketplace.
Integral to the program are Application Projects 1-3, compulsory courses in which students collaborate directly with industry partners over three semesters. Guided closely by experienced lecturers, you will undertake practical projects addressing real-world business challenges. With a dedicated emphasis on sustainability in teaching, MiMM stands out as one of the University of St.Gallen’s key sustainability-focused programs.
Your Profile
Our students...
....are distinguished by their strong interest in both practical challenges and academic inquiries. This enables them to grasp the underlying mechanisms and processes shaping today’s markets while effectively implementing innovative solutions. They are curious, entrepreneurial, and communicative, approaching their work with enthusiasm and a commitment to sustainability.
A Cutting-Edge Learning Experience
Our Master in Marketing Management (MiMM) is designed for ambitious individuals who seek a deep understanding of marketing principles while gaining hands-on experience in real-world applications. Based on our innovative 3-track concept, this program equips students with the strategic and analytical skills needed to thrive in dynamic industries.
Specialized Studies – Tailored for Impact
With 42 ECTS of core and elective courses, the MiMM program provides a well-rounded foundation that bridges theory with practice. Our extensive network of partner institutes ensures first-class collaboration with industry leaders, offering unparalleled opportunities to engage in application-driven projects across key industries.
To further customize your academic journey, you have access to cross-program elective courses (12 ECTS). These allow you to:
✔️ Explore additional MiMM compulsory electives
✔️ Choose courses from other Master’s programs
✔️ Enroll in specialized independent electives tailored to your career goals
MiMM Bootcamp – An Intensive Learning Kickoff
The MiMM Bootcamp is an immersive experience designed to integrate students into the program while providing a practical, hands-on introduction to marketing and leadership.
Bootcamp Highlights (3 Days)
- Welcome & Networking – Meet faculty, industry professionals, and the MiMM community
- Marketing & Leadership Insights – Engage with expert guest speakers, real-world case studies, and best practices
- Collaborative Learning – Team-based projects to apply theoretical knowledge
Study Trip (1-2 Days)
- Company Visits – Experience how marketing theories come to life in leading organizations
- Exclusive Q&A Sessions – Interact with senior management and gain industry insights
- Reflection & Team Building – Discuss key takeaways and prepare for long-term application projects
This bootcamp also serves as the official kick-off for our three-semester application projects, where students select projects aligned with their interests.
Customize Your Learning – Elective Specializations
With a broad selection of compulsory electives, students can tailor their learning experience based on emerging trends and research-driven insights. The curriculum is continuously updated to reflect current industry needs, ensuring graduates are well-prepared for the job market.
Contextual Studies – Expanding Your Horizons
Beyond core courses, contextual studies (18 ECTS) provide an interdisciplinary perspective, integrating knowledge from sociology, psychology, communication, and languages. Students can also earn up to 6 practice credits through industry-related work experiences, strengthening their practical expertise.
MiMM X Sustainability – Shaping the Future of Responsible Marketing
Sustainability is embedded in every aspect of our curriculum. We collaborate with industry partners who prioritize sustainable business practices, and our projects focus on responsible, future-oriented solutions. As a result, the MiMM is recognized as one of the five Sustainability Programs at the University of St. Gallen.
Why Choose MiMM?
✔️Hands-on learning through real-world projects
✔️A powerful network of industry leaders & experts
✔️Specialized tracks for career-driven expertise
✔️Sustainability-focused approach for long-term impact
Join the MiMM program and shape the future of marketing with cutting-edge knowledge, practical experience, and a commitment to responsible leadership!
According to QS Business Rankings 2025 we are ranked as the 14th best Marketing-Program Worldwide. The German Track is ranked as the best Marketing Master Program, which can also be studied in German.