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University of St.Gallen Bachelor of Business Administration (Major BWL)
University of St.Gallen

Bachelor of Business Administration (Major BWL)

St. Gallen, Switzerland

3 Years

English, German

Full time

30 Apr 2025

Sep 2025

CHF 3,129 / per semester *

On-Campus

* foreign nationals: CHF 3,129/semester | swiss nationals: CHF 1,229/semester

Key Summary

    About: The Bachelor in Business Administration (BBA) prepares students for various aspects of business management and administration. The program covers essential topics such as finance, marketing, and organizational behavior. It offers a well-rounded education to equip students with practical skills and theoretical knowledge for the business world.
    Career Outcomes: Graduates can pursue careers in fields like finance, marketing, human resources, and operations management. Potential roles include business analyst, marketing manager, or operations supervisor, with opportunities in diverse industries.

Introduction

Why Major in Business Administration?

The Major in Business Administration offers you an internationally recognised, practice-oriented foundational education. The core curriculum covers all essential aspects of business administration and provides a basic introduction to Computer Science. Additionally, the Major in Business Administration is characterised by a holistic approach, considering various aspects of economic activity. Entrepreneurial actions are also placed in a broader context through mandatory economics courses, while legal subjects highlight the legal framework conditions.

In addition to courses in business administration, you will attend courses in the fields of economics, law and computer science. You can choose to study in German or English (or a mix of both) and benefit from the latest interactive forms of teaching and learning. Already at the Bachelor level, you can specialise in one of nine profile areas (e.g. Finance, International Management or Entrepreneurial Informatics). A central element of our teaching is the high level of practical relevance. From the first day of your studies in the Major in Business Administration, you are involved in real projects with corporate partners.

Your personal development is just as important to us as your academic performance. Part of a holistic study program is that you act as a team player and think about topics such as business ethics or sustainability. But also, that you acquire new language skills and encounter a different study life during a semester abroad. You will learn to think globally and to act innovatively - all with the aim of making tomorrow's world a better one.

Our promise: We not only provide our students with the relevant knowledge using state-of-the-art methods, but we especially encourage the development of strong personalities.

Ideal Students

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