University of Southern California Leonard Davis School of Gerontology

Master of Arts in Aging Services Management

Preparing leaders and entrepreneurs for success

The Master of Arts in Aging Services Management prepares business leaders to succeed in meeting the aging population’s unique needs, including supportive housing. At USC Leonard Davis, you’ll develop specialized knowledge and skills to navigate the challenges and opportunities of this fast-growing sector.

Opportunities in a Growing Field

Aging services management is a growing field, and professionals with expertise in this market are in high demand. Consider that:

• In the United States, 72 million American Baby Boomers are entering their golden years.
• In 2050, about 2.1 billion people worldwide will be over 60. That’s double the number of people in this age group in 2017.
• Someone turning age 65 today has an almost 70% chance of needing long-term care services and supports in their remaining years.
• Americans spend more than $163 billion each year on nursing care facilities and continuing care retirement communities.
• Adults ages 65 and older spend 96% of their available income on goods and services vs. 78% for those ages 25-64. This large consumer group seeks products and services ranging from food and entertainment to healthcare and transportation.
• “Commercial businesses are unprepared to meet the needs of aging consumers.” (Journal of Health, Population, and Nutrition study) Researchers identified gaps in available products and services compared to ones that older consumers need and want.

Is the Master of Arts in Aging Services Management Right for Me?

The MAASM degree is designed for current and future aging services managers. This degree is ideal if you want to:

• Gain business and management knowledge and skillsets to successfully offer products, services, and programs to older adults
• Prepare to succeed in a rapidly evolving workplace and stay on the leading edge of the industry
• Meet business challenges and opportunities with entrepreneurial foresight and creativity

The Master of Arts in Aging Services Management program trains leaders and entrepreneurs to succeed in many fields, including:

• Technology
• Policy
• Care and housing
• Social services
• Communications

How Do I Earn My MAASM at USC Leonard Davis?

The MAASM degree is a 32-unit program. You can complete your studies either on campus or through our convenient online education program.

What Will I Study in My Classes?

The MAASM program at USC Leonard Davis explores gerontology through a sophisticated, multidisciplinary approach. Your classes integrate research and concepts from different fields, providing connections and context as you pursue academic and career goals.

Our curriculum blends gerontology with business education in marketing, finance, and operations. You’ll explore these subjects through the program’s required and elective courses:

• Technological Innovations in Aging
• Current Issues in Aging Services Management
• Continuum of Care: Systems Perspectives
• Marketing and Shifts in Consumer Decision-Making

Learning that Fits Your Life

Whether you live halfway across the world or have a busy career, we make this program work for you. You can earn the MAASM degree online, through our robust digital course platform.

All your classes are streamed online, allowing you to interact with your classmates and professors in real-time. Learn more about our online education program.