MA in Luxury Brand Management
Southampton, United Kingdom
MA
DURATION
1 year
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Sep 2026
TUITION FEES
GBP 28,900 / per year
STUDY FORMAT
On-Campus
Through this MA Luxury Brand Management course, you’ll get an introduction to the luxury industry and develop specialist skills and expertise.
This course covers key principles and practices within a luxury context, including:
- business strategy
- the consumption of luxury
- marketing principles
- professional and leadership skills
Throughout the academic year, you’ll have the opportunity to visit key luxury brands for private talks. You’ll additionally get to work on a consultancy project with a real luxury brand to gain experience working on live issues and briefs.
You’ll explore the design and creative agendas of luxury brands and critique the meaning behind the signs and symbols of luxury. Studying this degree will also build your knowledge of:
- contemporary issues in the luxury sector
- luxury as an evolving idea
- strategic luxury marketing and management
- the history of luxury
In addition, you’ll learn how to apply a range of research methods to your field and use a variety of digital tools.
A master's in luxury brand management opens a variety of career pathways associated with luxury and marketing. With the practical experience and industry knowledge gained from this course, you’ll be in a strong position to develop your career when you graduate.
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This luxury brand management master's program includes 7 core modules and an optional module in your second semester. Your core modules will provide in-depth knowledge of specialist concepts and methods of luxury brand management. With your optional module of choice, you can specialise in a subject that appeals to you.
Throughout the course, you’ll develop your academic skills in research, analysing data, and academic writing. Creativity and luxury brands as a theme are included throughout all modules. Through studying a brand management course, you’ll also investigate strategic management and marketing of luxury.
Modules
The modules outlined provide examples of what you can expect to learn on this degree course based on recent academic teaching. As a research-led University, we undertake a continuous review of our courses to ensure quality enhancement and to manage our resources. The precise modules available to you in future years may vary depending on staff availability and research interests, new topics of study, timetabling and student demand.
You must study the following modules:
- Context of Luxury
- Final Major Project (Luxury Brand Management)
- Principles of Luxury
- Professional Luxury Practices
- Research Methods (Luxury Brand Management)
- The Business of Luxury
You must also choose from the following modules:
- Creative Thinking and Problem Solving
- Digital Cultures
- Entrepreneurship
- Experimental Publishing
- Exploring the Visual Language of Display
- Global Marketing
- Professional / Collaborative Projects
- Sustainability in Business and Design
- Visual Culture
Semester 1 Overview
In your first semester, you’ll cover core modules, such as:
- Context of Luxury
- Principles of Luxury
- Professional Luxury Practices
Through these modules, you’ll build a strong understanding of key concepts and environmental factors that influence luxury marketing decisions.
Semester 2 Overview
For your second semester, you’ll study the core modules Research Methods (Luxury Brand Management) and The Business of Luxury.
You’ll get to choose one of the following optional modules:
- Experimental Publishing
- Exploring the Visual Language of Display
- Visual Culture
Within your second semester, you’ll also put your research and analytical skills into practice through your final major project.
Dissertation
You’ll need to complete an independent 10,000-word final project (dissertation).
Focusing on a contemporary luxury brand management issue, you will investigate this issue/area of research to prepare a final project, critically analysing and commenting on the ideas and viewpoints of others, together with those of your own.
Learning
During our brand management master's, we'll encourage you to reflect on your progress and learn from this. You’ll receive formative assessment throughout the course to help you focus your studies.
You'll learn through a combination of methods, including:
- lectures, seminars, and tutorials
- workshops and field trips
- independent study
- presentations
- group work
- interactive exercises
Assessment
We'll assess you through different methods, including:
- essays
- critical papers
- a consultancy project presentation and report
- reflective statements
- your final project write-up