MA in Fashion Marketing and Branding
Southampton, United Kingdom
MA
DURATION
1 year
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Sep 2026
TUITION FEES
GBP 30,000 / per year *
STUDY FORMAT
On-Campus
* EU and international students | £10,700 - UK students
This master's degree in fashion marketing and branding is a career-focused programme. You'll gain an understanding of the modern fashion world and build your expertise in marketing strategies and branding.
The content you'll study is centred around the latest industry developments from a global and sustainable perspective. You’ll have the opportunity to analyse fashion brands and consumers from a range of cultures.
You’ll cover topics like:
- fashion consumer behaviour and trends
- data analytics
- sustainability and ethics
- fashion brand building and management
- digital and traditional marketing strategies
On this MA fashion marketing and branding course, you'll have lectures and seminars aimed at helping you move into your chosen job role. After completion, you’ll be in the perfect position to work in the global fashion industry or follow your research interests at the PhD level.
This fashion branding course is highly relevant to students seeking careers as:
- global fashion and luxury fashion brand managers
- fashion marketing strategists
- fashion marketing communication managers
- digital fashion brand managers
- fashion entrepreneurs
- fashion data analysts
- fashion market researchers
- fashion sustainability marketing managers
Southampton Arts and Humanities Deans Global Talent Scholarship
There are 40 scholarships available to international students applying to study an undergraduate or postgraduate master's degree in an arts or humanities subject. Successful applicants will get £10,000 towards their tuition fees.
Find out more about the Southampton Arts and Humanities Deans Global Talent Scholarship, including eligibility, deadlines and how to apply, on our website.
Winchester School of Art Progression Scholarship
This scholarship is available to all eligible UK and international Winchester School of Art graduates who go directly from an undergraduate to a master's degree within the school. You will get either £1500, £2,500 or £3,000 depending on the grade you get for your undergraduate degree.
Learn more about the Winchester School of Art Progression Scholarship on our website.
Throughout this Master's in fashion marketing and branding, you’ll study a combination of core and optional modules. Your core modules provide in-depth knowledge of specialist concepts, and your optional modules will offer further context to these subject areas.
You’ll apply the knowledge and skills you develop towards your final project, which gives you the opportunity to choose an area of personal expertise.
Modules
The modules outlined provide examples of what you can expect to learn on this degree course based on recent academic teaching. As a research-led University, we undertake a continuous review of our courses to ensure quality enhancement and to manage our resources. The precise modules available to you in future years may vary depending on staff availability and research interests, new topics of study, timetabling and student demand.
You must study the following modules:
- Data Analytics for the Fashion Industry
- Digital and Sustainable Marketing Strategies for Fashion
- Fashion Branding and Strategic Communications
- Fashion Consumer and Industry Insights
- Final Major Project (Fashion Marketing and Branding)
- Research Methods for the Fashion Industry
You must also choose from the following modules:
- Creative Thinking and Problem Solving
- Digital Cultures
- Entrepreneurship
- Experimental Publishing
- Exploring the Visual Language of Display
- Global Marketing
- Professional / Collaborative Projects
- Sustainability in Business and Design
- Visual Culture
Semester 1 Overview
In your first semester, you’ll study modules where you’ll learn key branding principles and academic theories. With these insights, you’ll gain an advanced understanding of marketing and branding strategies, including sustainability marketing.
You’ll also develop your knowledge of:
- The fashion industry and fashion consumer behaviour
- fashion branding and communication strategies
- data analytics to support decision-making in modern fashion marketing
- inclusive, ethical and sustainable fashion industry practices
Semester 2 Overview
Your second semester includes one optional module of your choice. You’ll focus on exploring key digital strategies and emerging trends in the fashion industry.
Within this semester, your Research Methods for the Fashion Industry module will help you prepare for your final project. You’ll improve academic literacy and proposal writing skills through planned workshops, lectures, and seminars, ready for your project submission.
Learning
You’ll learn through a combination of:
- lectures
- seminars
- tutorials
- independent study
- group exercises
- guest lectures
- study visits
Assessment
Assessment methods will vary according to your choice of modules, but could include:
- individual and group presentations
- essays
- reports
- final project
- digital and visual assignments
You'll complete a final project that puts the research and analytical skills you’ve developed into practice. You might choose to look at a practical issue affecting a real organisation, including your own company, or undertake a more general academic study on a relevant topic.
At the end of the project, you’ll write a report – including a series of recommendations – intended to demonstrate your powers of critical analysis and original thinking.
Previous final projects have looked at:
- celebrity endorsement
- the influence of social media on fashion consumers
- brand strategy across cultures
- ethical issues in fashion
You’ll be allocated a personal supervisor for support and guidance throughout your final project.