University of Skövde Master in Business Development and Marketing
University of Skövde

University of Skövde

Master in Business Development and Marketing

Norrmalm, Sweden

Master degree

1 year

English

Full time

15 Jan 2026

31 Aug 2026

SEK 110,000 / per year *

On-Campus

* first installment: SEK 55,000 SEK (around 5000 EUR) | EU/EEA Citizens are not required to pay tuition fees

Key Summary

    About : The Master in Business Development and Marketing offers a comprehensive curriculum designed to equip students with essential skills in marketing strategies and business growth. This program focuses on real-world applications and interactive learning experiences that prepare graduates for dynamic roles in the industry. Students will engage in hands-on projects and collaborate with industry professionals throughout their studies.
    Career Outcomes : Graduates can pursue various career opportunities, including roles such as Marketing Manager, Business Analyst, and Brand Strategist. The program prepares students for positions in diverse sectors, enabling them to drive business initiatives and implement effective marketing strategies.

Equip yourself with the knowledge and skills to excel in the dynamic world of business with our Master’s programme Business Development and Marketing. You will get the tools necessary to start and develop companies in a fast-paced business world. This programme also comes with a unique possibility to choose a gaming track, focusing on the skills needed for the increasing gaming market.

About the programme

Companies and organisations are constantly seeking professionals who can contribute to their growth and help them reach their target audience effectively. By studying Business Development and Marketing, you develop skills that are in high demand, such as strategic planning, business model development, digital marketing, branding, sustainability, and relationship building. These skills make you a valuable asset to organisations, increasing your employability and career prospects. It also prepares you with valuable tools if you are looking to start your own business.

Show less about the programme
This Master's programme provides you with a broad foundation within the fields of business development and marketing, alongside cutting-edge research. It gives you a unique possibility to choose between a general track and a gaming track depending on your specific interests.

During your studies, you will get opportunities to interact with companies in the region (for instance within the business incubator at Science Park Skövde), and to apply their knowledge in practical settings.

The Focus of Your Studies

The first semester starts with two courses providing you with fundamental knowledge in business development and marketing on an advanced level, after which you choose between the general business administration track and the track focusing on business development in the gaming sector.

In the general track, you learn how digitalisation and sustainability shape modern business development and marketing, whereas the gaming track equips you with specific knowledge of the gaming sector. The tracks jointly immerse in issues of strategic business development and marketing.

You will complete the programme with a degree project worth 15 credits.

Read more on the institution's website