Master in Communication Strategies and Techniques
Siena, Italy
Master degree
DURATION
2 years
LANGUAGES
Italian
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
TUITION FEES
STUDY FORMAT
On-Campus
Key Summary
The course offers theoretical and practical training in communication strategies and techniques.
The program includes core and foundational exams common to all students in the first year, and more specialized exams in the second year. Through lectures and workshops, the course aims to develop theoretical, methodological, historical, and technological skills that enable students to master both traditional and new means of communication.
Within this framework, the program seeks to provide:
- an in-depth knowledge of current theoretical models related to communication;
- adequate critical skills, allowing students to compare contemporary communication models with those found in the semiotic, sociological, and philosophical traditions of the past, which serve as their foundation;
- advanced skills in analyzing and producing texts, including multimedia, by assessing and designing their communicative effectiveness and impact on audiences;
- the ability to design models and theories useful for the creation of communicative prototypes at different levels and with different technologies.
Students of this Master’s degree will also develop interdisciplinary skills aimed at the design, analysis, production, and evaluation of media products and interfaces. They will be able to define their relationships and potential implications in the fields of social and cognitive research, political communication, institutional communication, and advertising.
Several scholarship options are available, please visit the university website for information.
The program is structured into three curricula:
- Communication for Persuasive and Cultural Industries
- Strategic Communication for Markets and Institutions
- Technologies and Methods for Experience Design
Expert in Persuasive and Advertising Communication
Function in a work context:
The expert in persuasive and advertising communication within public institutions may serve as head of Public Relations Offices (URP), manage media relations, plan communication campaigns, and design cultural and promotional events. They may also work as trainers for communication staff or act as consultants for communication plans in private companies of various sizes.
Associated skills:
The expert in persuasive and advertising communication develops skills applicable to many professional fields, both public and private, covering different levels of responsibility, from management roles in communication and public relations agencies to positions as expert analysts or copywriters.
Career opportunities:
This profile finds employment in public and private institutions, as well as in political organizations, working as a critical analyst of communication campaigns and positioning strategies, managing the image of political figures, and contributing to the preparation of policy documents and related dissemination strategies. In the private sector (communication agencies), they may serve as communication managers, manage the image of public personalities (such as in the entertainment industry), or work as consultants for institutional, social, and political communication campaigns, as well as for advertising campaigns.
Expert in Socio-Political Communication and Socio-Political Analyst
Function in a work context:
The expert in socio-political communication may conduct needs assessment and analysis in relation to social communication, with particular focus on socio-political issues, scenario-building, foresight, and proactive strategy for complex institutions.
Associated skills:
The expert in political and institutional communication develops skills aimed at setting up data collection and market analysis strategies (social and political), market segmentation, and needs/demand assessments. They specialize in social and political market research, social data analysis, construction and communication of social and political scenarios (foresight), and political communication.
Career opportunities:
This professional profile can define communication strategies within public administrations, particularly in analysis and planning offices, public relations offices, and needs assessment units. Further opportunities lie in the third sector and international organizations, with specific attention to the European context.
Expert in Interaction and Experience Design
Function in a work context:
The expert in interaction and experience design, as a UI/UX Designer, identifies, understands, and communicates to clients both business requirements and the emotional needs of their customers, along with the context in which these converge, to design appropriate technological solutions.
Associated skills:
The expert in interaction and experience design develops skills applicable in both public and private sectors: planning, coordinating, and conducting user needs and activity analyses for interaction design, and organizing usability testing.
Specifically, they can design and specify user interfaces and information architecture through participatory design techniques, including field surveys, client interviews, usability testing, and other requirements-gathering methods. They can specify user requirements for existing or proposed products, produce storyboards, scenarios, flowcharts, design prototypes, and project specifications in the form of role-based and Look&Feel mock-ups.
Career opportunities:
UI/UX Designers specializing in interaction and experience design find professional opportunities across all fields related to ICT product innovation, in both public and private sectors.
In addition to in-presence teaching, which continues to be the preferred method also in the next Academic Year, every single lesson will be simultaneously live-streamed and/or video recorded and uploaded on our digital platform for subsequent viewing. This mode is essential for students who are temporarily unable to be on premises.