Communication Strategies and Techniques
Siena, Italy
DURATION
2 Years
LANGUAGES
Italian
PACE
Full time
APPLICATION DEADLINE
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EARLIEST START DATE
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TUITION FEES
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STUDY FORMAT
On-Campus
Key Summary
Introduction
Communication Strategies and Techniques
Information society, knowledge economy, data culture, interface design, services and technological artefacts, languages of institutional communication, journalism at the time of social media, digital advertising. These are some of the key words behind this degree course, which invites students to embark on a journey of exploration and training to orient themselves and know how to move in a rapidly changing media environment. The course offers theoretical and practical training in communication strategies and techniques.
Admissions
Scholarships and Funding
Several scholarship options are available, please visit the university website for information.
Curriculum
The degree in Communication Strategies and Techniques has three curricula taught in Italian:
- Communication technologies for Experience Design
- Public, social and journalism communication
- Persuasive and advertising communication
Program Outcome
Credits - 120 ECTS
Awards - MA (LM-92 Class of second cycle degrees in Communication theory)
Program Tuition Fee
Career Opportunities
Expert in Interaction and Experience Design
- Role known as IU / UX Designer. The IU / UX Designer conducts product research, development strategy, information architecture and interaction design;
- Creator of prototypes on different levels of detail, from rapid sketches on paper to wireframe produced with dedicated software, from low-level Mock Up to interactive computational prototypes.
Socio-political communication expert and socio-political analyst
- Expert in political communication and political consultancy;
- Expert in knowledge network management, communication tools via Web and Social network;
- Data journalism expert;
- Expert in market surveys, socio-political research, management of projects with public and mixed funding.
Expert in programming persuasive and advertising communication plans.
- In private companies: role of communication manager, planner of cultural and promotional events, social media planner;
- In public institutions: role of head of the URP, management of relations with the media, planner of communication campaigns.
- In specifically political institutions: role of critical analyst of the communication campaigns and of the positioning of the different subjects;
- In professional communication services (agencies): consultant for institutional, social and political communication campaigns, as well as for advertising campaigns and curator of the image of public and political personalities.
Program delivery
In addition to in-presence teaching, which continues to be the preferred method also in the next Academic Year, every single lesson will be simultaneously live-streamed and/or video recorded and uploaded on our digital platform for subsequent viewing. This mode is essential for students who are temporarily unable to be on premises.