Bachelor in Communication Sciences
Siena, Italy
Bachelor's degree
DURATION
3 years
LANGUAGES
Italian
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
TUITION FEES
STUDY FORMAT
On-Campus
Key Summary
The course fosters this knowledge through training in critical thinking and research, combining it with communication practices and techniques (journalism, social media, advertising, information technology, and web content management).
The degree programme aims to provide a coherent educational path designed to produce graduates with:
- knowledge of theoretical models and methods of analysis in linguistics, sociology of cultural and communicative processes, information processing systems, philosophy and theory of languages, political science, contemporary history, and cognitive psychology, including experimental methodologies and field research;
- the ability to apply theories and methods to the description and analysis of contemporary society;
- the ability to apply theories and methods to the description and analysis of specific texts (including multimodal texts and texts in English) and to apply analytical methodologies to textual criticism of content, message accuracy, expressive and symbolic capacities, or communicative effectiveness;
- familiarity with various aspects of the interdisciplinary study of the social, economic, and historical role of media and communication technologies, as well as the social and cultural impact of media discourse;
- familiarity with the key themes underlying the study of the relationship between society and the media;
- the ability to use theories and methods of communication sciences and to apply fundamental principles in different applied domains (corporate communication, political communication, institutional communication, public relations) for the development of messages and content within production processes, as well as to produce content for all types of media and textual genres;
- advanced communicative competence in spoken and written English (B2/C1/C2).
Several scholarship options are available, please visit the university website for information.
Advertising Technician
Role in a work context:
The advertising technician supports specialists in:
- promoting the market activities of a company or organisation;
- creating a positive image of the company or organisation;
- applying and following procedures to plan and implement promotions and advertising campaigns of various kinds across different media.
Skills associated with the role:
- Basic knowledge of marketing, mass communication, and market analysis.
- Ability to conduct semiotic analysis of texts; capacity to analyse the narratives, meanings, and values associated with a brand and/or product.
- Skills in analysing advertising campaigns and knowledge of media and new media.
The training offered in the fields of advertising and mass communication is combined with a solid general humanistic background, good knowledge of the English language, and adequate competences in communication and organisational areas (communication psychology, persuasion techniques, and interpersonal communication techniques).
Career opportunities:
- Advertising agencies
- Companies, organisations, and consultancy firms involved in tourism promotion
- Communication offices within companies and organisations
- Public relations offices, URP (Public Relations Offices) of public administrations
- Media centres and companies operating in mass communications with their own advertising sales (television, radio, web providers, online newspapers, commercial blogs)
Public Relations Officer
Role in a work context:
The Public Relations Officer assists specialists:
- In searching for, selecting, collecting, and systematizing informational and/or promotional material favorable to the company or organization.
- In organizing and sponsoring events of particular importance and visibility for the company or organization, not directly linked to advertising promotion.
Skills associated with the role:
- Basic skills in corporate communication and in the analysis of communication and information campaigns carried out by various entities (companies, organizations, institutions, etc.); knowledge of communication psychology, persuasion techniques, and interpersonal communication techniques.
- Skills in the field of media, new media, mass communication, corporate communication, and advertising communication.
The training offered in public relations and mass communications is combined with a solid general humanistic education, a good knowledge of the English language, and adequate expertise in communication and organizational areas.
Career opportunities:
- Companies and consulting firms engaged in public relations and event organization.
- Communication and/or public relations offices within companies or organizations.
- External relations offices, Public Relations Offices (URP) of public administrations.
Marketing Technician
Role in a work context:
The marketing technician assists specialists:
- in developing the company’s or organization’s marketing strategies;
- in monitoring the efficiency of the marketing strategy and its uptake;
- in applying the procedures established by the company or organization to collect information on the target audience and communication strategies, analyzing, organizing, and presenting them in a relevant and meaningful way to specialists and sector managers.
Skills associated with the role:
- General skills in marketing and corporate communication;
- Skills in communication psychology, persuasion techniques, and interpersonal communication techniques;
- Ability to conduct semiotic text analysis and problem-solving.
Career opportunities:
- Companies or organizations involved in sales and distribution;
- Corporate sectors dealing with sales and distribution, customer care, and after-sales service;
- Communication and marketing offices of companies or organizations.
Why Studying in Siena?
The University of Siena, located in the historic city of Siena in Italy, is an attractive choice for higher education for various reasons.
Tradition and Prestige: Established in 1240, the University of Siena is one of the oldest universities in Italy and Europe. It has a rich history and a longstanding reputation for academic excellence.
Diverse Course Offerings: The University of Siena offers a wide range of undergraduate, graduate, and postgraduate programs in various disciplines, including humanities, sciences, medicine, engineering, economics and social sciences. This allows students to pursue their interests and career goals.
International Environment: The University of Siena attracts students from all around the world, creating a diverse and multicultural learning environment. This exposure to different perspectives and cultures can be highly enriching for students.
Quality of Life: Siena is known for its relaxed lifestyle, friendly locals, and delicious cuisine. The city’s manageable size and welcoming atmosphere make it an ideal location for students looking to balance their studies with a vibrant social life.
Research Impact: The University of Siena’s research output is recognised globally, with its faculty and researchers contributing to significant advancements in various fields. The university’s research publications and citations in international journals reflect its commitment to high-quality research and global impact.
Research Opportunities: The University of Siena has strong research programs and collaborations with other institutions, both in Italy and internationally. This can provide students with valuable opportunities for research and professional development.
Affordability: Compared to universities in some other countries, tuition fees at the University of Siena are relatively affordable. Additionally, the cost of living in Siena is generally lower than in larger Italian cities like Rome or Milan.
Exchange Programs: The University of Siena participates in several international exchange programs, such as the Erasmus+ program, which allows students to study abroad for a semester or academic year, providing valuable international experience.
Career Prospects: Graduates from the University of Siena have a strong record of finding employment or continuing their education, both within Italy and internationally. The university’s reputation and connections can help students access opportunities in their chosen fields.
Beautiful Location: Siena is a picturesque city with a rich history and stunning architecture. The city’s medieval cityscape and scenic countryside provide a unique and inspiring setting for studying.
Language and Cultural Immersion: Studying in Siena offers the opportunity to learn or improve Italian language skills, as well as gain a deep understanding of Italian culture and history.
Studying Abroad
International students enrolled at the University of Siena can participate in several international exchange programs, such as the Erasmus+ program, which allows our students to study abroad for a semester or one academic year, providing valuable international experience.
Our International programs allow students of the University of Siena to spend a study period (from 2 to 12 months) at one of the other 500 partner universities worldwide.
It is possible to carry out the mobility during each study cycle (bachelor, master of PhD), attend courses and sit exams, prepare thesis work and carry out internship activities. Participants in the International mobility programs will get full recognition for the credits obtained abroad.
In addition to in-presence teaching, which continues to be the preferred method also in the next Academic Year, every single lesson will be simultaneously live-streamed and/or video recorded and uploaded on our digital platform for subsequent viewing. This mode is essential for students who are temporarily unable to be on premises.