BA (Hons) Fashion Business and Promotion
BSc
DURATION
3 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
STUDY FORMAT
On-Campus
Key Summary
About: This BA (Hons) Fashion Business and Promotion at The University of Salford prepares you for fashion retail, promotion and digital marketing. Study in Greater Manchester’s fashion hub and learn sustainability, social media, influencer marketing, trend forecasting, buying, merchandising and entrepreneurial skills. You'll gain practical skills in Adobe Illustrator, InDesign, Photoshop and Spark Pages, complete live industry projects, a second-year work placement and final portfolio project.
Career Outcomes: You’ll graduate with transferable skills for roles such as retail and online buyer, fashion stylist and visual merchandiser, with placement and networking experience to support employment, freelancing or progression to postgraduate study.
Fashion increasingly relies upon the influence of social media buying, merchandising, communication, promotion, and advertising. This course prepares you to take a leading role in this ever-changing, fast-moving industry.
This BA (Hons) Fashion Business and Promotion degree course will enable you to consider the fashion industry in its entirety while developing a broad range of practical, and technical skills required to succeed. You’ll be studying within our dynamic and award-winning Fashion department in Greater Manchester. Our location includes independent Fashion designers, retailers, and multi-million-pound online Fashion brands so you will be within one of the most important up-and-coming centres for the future of the global Fashion industry.
This fashion and business promotion degree course will introduce you to the importance of sustainability and enable you to define your own role in shaping the future of fashion retail. You will develop real-time skills with the knowledge and understanding of blogging, influencers, marketing, and trend prediction whilst the time developing essential analysis and business entrepreneurial skills.
You will experience live industry projects and a work placement in your second year gaining unique practical experience alongside presentations from industry leaders and opportunities for career-building networking events.
In the final year of the course, you will complete a personal project building a portfolio of work to showcase your individual interests, and talent and establish your reputation as a fashion business and promotion professional.
You will:
- Join a supportive fashion community at Salford that’s truly passionate about fashion promotion and business practices
- Discover how the business and promotion of fashion work in the wider global industry
- Work with our Industry partners who have included Wicker Wings, Both Barrels, Silpa & By Gibbs
- Study visits to design studios and businesses within the UK
- Work Placement, Networking and employability working with small business start-ups and the University's business growth hub
- Learn essential skills in Adobe Illustrator, Spark Pages, InDesign & Photoshop
- Graduate with a diverse portfolio of work that can be used to land that perfect role in the fashion industry or further study at the master's level
- Gain experience through placement and networking
This is for you if...
- You want to acquire skills in fashion buying, merchandising, marketing strategy and branding.
- You have a keen interest in how the business of fashion works.
- You want to develop the tools and training you need to launch a professional career in the global fashion industry.
In the first year of your fashion business degree, you’ll be introduced to the fundamentals of the industry – from creative business management to the importance of the customer journey. You’ll also complete compulsory modules that explore cutting-edge developments in the business of fashion, including the influence of vloggers on the success of a brand and the role that fashion plays within the media.
Unlike other fashion promotion degree courses, your second and third years will be focused on gaining the hands-on experience you’ll need to take the first step in your professional fashion career. You’ll prepare a personal business plan, undertake live industry projects and apply for a variety of work placement opportunities. Applying your understanding of branding strategy to real-world settings, you’ll develop a whole host of transferable skills that will provide instant value to future employers.
Year one
- The Customer Journey
- Bloggers, Vloggers and Influencers
- Fashion Graphics Introduction
- Fashion Marketing, Ethical Practice and Buying
- Fashion Communication and Media
Year two
- The Future of Shopping
- Advanced Fashion Media
- Enterprise in Action
- Personal Business Project
- Industry Live Briefs/Work Experience
Year three
- E-marketing and Branding Strategies
- Fixing Fashion: A Sustainable Future
- Buying and Product Development
- Major Personal Project
Upon completion of this BA (Hons) Fashion Business and Promotion degree, you’ll graduate as a highly employable professional with a wide range of sought-after transferable skillsets.
Although this is a new course, our graduates from our fashion courses have progressed into viable careers working as retail and online buyers, fashion stylists, and visual merchandisers. Other graduates have secured professional roles in fashion design and branding, clothing technology and fashion journalism - so the possibilities for you are endless.
