Manchester, United Kingdom
DEGREE TYPE
BA
DURATION
3 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Sep 2025
STUDY FORMAT
On-Campus
Key Summary
Scholarships
Explore scholarship opportunities to help fund your studies
Introduction
Did you know 91% of businesses use video as a marketing tool, and 96% see it as important to their overall strategy? And yet, despite that, around half say they have neither the time nor the skills to produce that kind of content. So, who’s going to do it for them?
If you want to study digital marketing but specialise in content development and video production, this could be the digital marketing degree you’ve been looking for. Taught by industry professionals, we’ll give you the knowledge, skills, and experience to put you on the path to a creatively fulfilling career in a thriving industry that’s always hunting for new talent.
You will:
- Discover the theory and practice of video advertising, digital marketing, and video production in a variety of contexts
- Explore brand identity, modern marketing techniques and trends, and how to tailor your content for specific platforms, audiences, and campaign messages
- Develop the practical skills needed to create effective videos for marketing, advertising, and social media
Ideal Students
This is for you if...
- You’re looking for a fulfilling career in a fast-paced, creative and thriving industry
- You want to study digital marketing and focus your skills on video production
- You want to work for or with creative video agencies, or even start your own!
Curriculum
As a digital marketing degree, online content development is at the core of what we teach. However, you’ll also be given all the vital skills to produce high-quality video advertising at every stage of the process.
Having gotten to grips with the creative, business, and practical side of digital marketing and video, your second year will allow you to sharpen these skills and explore possible career paths, with industry guests and briefs to inspire you along the way.
In the third year, you’ll pull all your new skills together as you start to plan for a successful career in digital marketing. You’ll explore the current and future landscape of the industry, and your place within it, and take part in an exciting live brief with a real-world agency client.
The University of Salford is tremendously proud to have been the premier partner for the Asian Media Awards over the last ten years and is determined to play its part in inspiring the next generation of Asian talent to consider and pursue a career in the creative industries.
Year one
- Advertising Video Creation
- Digital and Business Skills
- Mobile, Media and Marketing
- Digital Advertising Uncovered
- Creative Content
- Campaigns in Practice
Year two
- Camera and Marketing
- Professional Practice
- Customer Experience and Value Creation
- Creative Collaboration
- Short Form Editing
- Marketing Communications
Year three
- The Future of Creative Advertising
- Media and Marketing Entrepreneur
- Technology Innovation
- Leadership and Management for Digital Video Production and Marketing
- Final Dissertation (Major Project)
Career Opportunities
One of the biggest benefits of studying video production and marketing is the employment opportunities it offers. In Salford and Greater Manchester alone, there are over 100 e-commerce companies, so you’ll be joining an industry that’s both vibrant and growing. Graduating with a whole host of technical, creative and business skills, our recent graduates have gone on to establish successful careers in directing, media research digital marketing. Others have secured professional roles in broadcast engineering, sound technology and broadcasting – so the possibilities are endless.
Further Study
Graduates showing strong academic and research skills can pursue a further postgraduate path through our Postgraduate programmes on a full-time or part-time basis subject to a satisfactory proposal.