MSc Digital Marketing Online

We make learning possible anywhere, anytime, and in any way. On this programme, you’ll work through forward-looking, research-driven modules tailored for the real world — all at your own pace. Sharpen your professional skills and get ready for the real world as you experience a dynamic approach to learning through hands-on projects, innovative assessments, a practical dissertation, and on-demand support — all on our cutting-edge virtual learning platform.

• Strategic Marketing
  Understand how global companies create marketing strategies to enhance customer value and stay ahead of the competition in a digital world. Apply concepts such as market orientation, segmentation, and the marketing mix to real-world international challenges.
• Digital Marketing Practice
  Gain critical insights into the design and purpose of digital marketing strategies. Develop practical skills to contribute to digital marketing projects and explore how digital tools are reshaping traditional marketing practices.
• Emerging Digital Issues
  Dive into the latest trends in digital marketing, including AI, e-loyalty, and online branding, to understand their influence on global strategies and decision-making.
• Online Consumer Psychology
  Examine how consumer psychology shapes online behaviour. Apply these insights to assess current trends in digital consumer culture and marketing strategies.
• Social Media and Influencers
  Study how to engage audiences on social media and apply best practices for managing and evaluating social media presence. Learn to leverage various platforms effectively in a business context.
• Data Analytics for Marketers
  Develop strong data and analytics skills to support marketing decisions. Understand the role of data in shaping marketing strategies and learn how to make informed, data-driven choices.
• Business Research Methods
  Explore essential research methods used in business and management. Learn to critically assess research quality, evaluate different research approaches, and effectively integrate academic literature.
• Dissertation or Consultancy Project
  Apply your knowledge to a focused study or consultancy project, showcasing your expertise and consolidating your learning from the programme.

• Ranked in the top 15% of young universities worldwide (Times Higher Education Young University Rankings, 2024)
• Silver in 2023 Teaching Excellence Framework (Teaching Excellence Framework, 2023)
• Top 10 for postgraduate satisfaction (Postgraduate Taught Experience Survey, 2023)

This IDM-accredited Online MSc in Digital Marketing is your launchpad into the fast-paced world of digital influence. Master the strategies that drive engagement and deliver results, from social media tactics to data-driven decision-making, and learn on your terms with flexible study options supported by the resources you need to lead impactful campaigns in today’s digital age.

Earn a recognised qualification
Our Online MSc in Digital Marketing is accredited by the Institute of Data and Marketing (IDM), the UK’s leading network for digital and data-driven marketing professionals.

Enhance your expertise
Build essential digital marketing knowledge, technical skills, and core competencies to thrive in today’s fast-paced industry.

Apply learning to real-world scenarios.
Move beyond theory by solving practical digital challenges and tackling real-world marketing problems.

Expand your global network.
Connect with a diverse group of professionals and gain expert insights into international marketing trends and practices.

Future-proof your career
Stay ahead of digital innovations and unlock new opportunities with expert guidance and cutting-edge sector knowledge.

Available to all
Accessible to learners of all backgrounds, this course is well-suited for ambitious professionals from non-business backgrounds aiming for competitive positions.

Learn on a global stage.
Join an international cohort of peers, offering fresh perspectives, cross-cultural collaboration, and a broader professional network.

Career-focused projects
Undertake a consultancy or applied research project that addresses a live business challenge, ensuring your work is relevant, impactful, and career-enhancing.

Comprehensive support
Accessible support resources – including academic guidance, career counselling, and learning tools – are available on-demand to ensure students have everything they need to succeed."