University of Roehampton Online
MSc Digital Marketing Online
Online United Kingdom
MSc
DURATION
2 years
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
EARLIEST START DATE
Jan 2026
TUITION FEES
GBP 9,500 *
STUDY FORMAT
Distance Learning
* total fee | geo country fees: £7000
Key Summary
This IDM-accredited Online MSc in Digital Marketing is your launchpad into the fast-paced world of digital influence. Master the strategies that drive engagement and deliver results, from social media tactics to data-driven decision-making, and learn on your terms with flexible study options supported by the resources you need to lead impactful campaigns in today’s digital age.
Career Path
Business/Management.
Roehampton is dedicated to providing accessible pathways to higher education, including flexible financing options for your degree. Along with competitive tuition fees, we offer a range of financial assistance, including loans and external funding opportunities.
Study Loans:
Applicants from England and Wales can access a Master's Loan of up to £12,471 from Student Finance for the 2024/25 academic year. This loan can be used flexibly to cover tuition fees, living expenses, or other study-related costs. For courses longer than one year, the loan amount is evenly distributed across the duration of your programme.
Repayment Terms
Loans are repayable once you earn over £21,000 per year, with repayments spread over a maximum of 30 years. For more details on interest rates and other information, visit Student Finance England."
We make learning possible anywhere, anytime, and in any way. On this programme, you’ll work through forward-looking, research-driven modules tailored for the real world — all at your own pace. Sharpen your professional skills and get ready for the real world as you experience a dynamic approach to learning through hands-on projects, innovative assessments, a practical dissertation, and on-demand support — all on our cutting-edge virtual learning platform.
- Strategic Marketing
Understand how global companies create marketing strategies to enhance customer value and stay ahead of the competition in a digital world. Apply concepts such as market orientation, segmentation, and the marketing mix to real-world international challenges. - Digital Marketing Practice
Gain critical insights into the design and purpose of digital marketing strategies. Develop practical skills to contribute to digital marketing projects and explore how digital tools are reshaping traditional marketing practices. - Emerging Digital Issues
Dive into the latest trends in digital marketing, including AI, e-loyalty, and online branding, to understand their influence on global strategies and decision-making. - Online Consumer Psychology
Examine how consumer psychology shapes online behaviour. Apply these insights to assess current trends in digital consumer culture and marketing strategies. - Social Media and Influencers
Study how to engage audiences on social media and apply best practices for managing and evaluating social media presence. Learn to leverage various platforms effectively in a business context. - Data Analytics for Marketers
Develop strong data and analytics skills to support marketing decisions. Understand the role of data in shaping marketing strategies and learn how to make informed, data-driven choices. - Business Research Methods
Explore essential research methods used in business and management. Learn to critically assess research quality, evaluate different research approaches, and effectively integrate academic literature. - Dissertation or Consultancy Project
Apply your knowledge to a focused study or consultancy project, showcasing your expertise and consolidating your learning from the programme.
- Ranked in the top 15% of young universities worldwide (Times Higher Education Young University Rankings, 2024)
- Silver in 2023 Teaching Excellence Framework (Teaching Excellence Framework, 2023)
- Top 10 for postgraduate satisfaction (Postgraduate Taught Experience Survey, 2023)