University of Roehampton Online
MSc Digital Marketing and Data Analytics Online
London, United Kingdom
MSc
DURATION
2 years
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
EARLIEST START DATE
Jan 2027
TUITION FEES
GBP 9,500 *
STUDY FORMAT
* total fee | geo country fee: £7000
Key Summary
About: The University of Roehampton's MSc Digital Marketing and Data Analytics online programme blends marketing and data skills in a flexible, expert‑led format. You’ll learn digital advertising, SEO, social media, content and campaign development, advanced analytics and data visualization. The programme covers consumer psychology, research methods, ethical leadership and decision‑making for the Fourth Industrial Revolution.
Career Outcomes: You could work as Data analytics manager, Digital marketing manager, Business intelligence director, Strategic marketing leader, Digital transformation consultant. The university has Careers support with tailored workshops, events, one‑on‑one coaching to help you network and pursue roles in startups, agencies or in‑house teams.
Get ahead in the digital world with a dual-specialised path that combines marketing and data expertise.
Make an impact with data-led marketing
This flexible, online degree sharpens your digital marketing expertise while equipping you with the skills to leverage data for impactful, data-driven campaigns. You’ll master strategies in digital advertising, SEO, social media, and advanced data analysis, gaining practical experience in content creation, campaign development, and consumer psychology.
With a focus on leadership, the programme ensures you’re ready to tackle societal issues impacting the digital sector ethically, navigate the complexities of the Fourth Industrial Revolution and drive measurable results.
Back your business career with top-tier skills
Drive strategies with digital marketing tools
Demonstrate a critical understanding of digital marketing strategies and tools, applying them to solve real-world business challenges.
Tell compelling stories with data
Transform complex datasets into clear, actionable insights with innovative data visualisation techniques that empower decision-making.
Understand your audience’s psychology
Decode online consumer behaviours and motivations to tailor marketing strategies that resonate and convert.
Communicate insights for business success
Organise and present data insights effectively to support business goals and decision-making.
Solve marketing problems with research
Address digital marketing problems using sustainable solutions, informed by current research and trends.
Lead with data-driven decisions
Leverage data analytics to inform strategic decisions, improving campaign performance and driving growth across digital platforms.
Strategic Marketing
Explore how global companies craft strategies to create value and stay competitive in the digital age. Apply key marketing concepts to real-world business challenges, focusing on product innovation and services marketing.
Digital Marketing Practice
Learn how to design effective digital marketing strategies and evaluate the impact of digital tools on traditional marketing practices. Develop the skills to create engaging digital campaigns
Online Consumer Psychology
Uncover the psychological factors that drive online consumer behaviour and use this insight to shape more effective digital marketing strategies and campaigns.
Data and Analytics for Marketers
Harness the power of data to inform your marketing decisions. Learn how to analyse big data and optimise campaigns to improve performance and drive growth.
Business Research Methods
Gain the skills to conduct meaningful research that supports decision-making and underpins your capstone project. Learn to design, analyse, and present research findings effectively.
Maths for Data Science
Build a solid mathematical foundation for data science, covering key topics like statistics, probabilities, calculus, and linear algebra. Learn to apply maths concepts to solve real-world data science and machine learning problems.
Data Visualisation
Learn to transform data into compelling visual stories. You’ll explore how to design impactful charts, graphs, and dashboards, using web tools to present your findings in ways that drive clarity and influence business decisions in the context of healthcare settings.
Applied Research or Consultancy Project (Dissertation)
Bring your learning together in a final dissertation, exploring a topic or issue that matters to you in the field.
- Ranked in the top 15% of young universities worldwide (Times Higher Education Young University Rankings, 2024)
- Silver in 2023 Teaching Excellence Framework (Teaching Excellence Framework, 2023)
- Top 10 for postgraduate satisfaction (Postgraduate Taught Experience Survey, 2023)
Roehampton is dedicated to providing accessible pathways to higher education, including flexible financing options for your degree. Along with competitive tuition fees, we offer a range of financial assistance, including loans and external funding opportunities.
Study Loans:
Applicants from England and Wales can access a Master's Loan of up to £12,471 from Student Finance for the 2024/25 academic year. This loan can be used flexibly to cover tuition fees, living expenses, or other study-related costs. For courses longer than one year, the loan amount is evenly distributed across the duration of your programme.
Repayment Terms
Loans are repayable once you earn over £21,000 per year, with repayments spread over a maximum of 30 years. For more details on interest rates and other information, visit Student Finance England."
With your robust marketing expertise and data analytics skills, you’ll be ready to lead in digital spaces and start-ups, driving impactful marketing strategies in roles like:
- Data analytics manager
- Digital marketing manager
- Business intelligence director
- Strategic marketing leader
- Digital transformation consultant
As a graduate, you’ll gain access to our dedicated Careers Support Team, offering personalised guidance from day one. Through tailored workshops, events, and one-on-one coaching, we help you navigate the job market and connect with top employers
Internationally recognised: Earn a prestigious business degree respected by global brands and guided by industry leaders.
Flexible first: Study at the office or on your commute home with our fully online curriculum and cutting-edge virtual learning platform.
Personalised experiences: Get tailored feedback and support throughout your studies with resources ready whenever you need them.
Every 20-credit module gives you the chance to test ideas, solve problems, and apply what you learn straight into your work. Studying online with Roehampton means you’re part of an active learning community where theory meets practice, and where your day-to-day experience becomes part of the classroom.