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University of Piura Master in Strategic Communication in Organizations
University of Piura

Master in Strategic Communication in Organizations

Miraflores, Peru

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Spanish

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Mar 2024

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Key Summary

    About: The Master in Strategic Communication in Organizations focuses on equipping students with the skills needed to communicate effectively within various organizational contexts. The program combines theoretical foundations with practical applications to enhance learners' understanding of strategic communication practices. Students will explore areas like communication strategy development, organizational identity, and reputation management.
    Career Outcomes: Graduates may pursue careers in corporate communication, public relations, marketing management, and organizational development. They could work as communication strategists, PR managers, or organizational consultants, contributing to improved communication processes within organizations.

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Introduction

The Master in Strategic Communication in Organizations trains professionals with practical skills and relevant academic knowledge to manage, from a business perspective, effective communication in organizations, integrating business management and communication.

With a focus on the strategic exercise of communication, the participant will be able to understand the functioning of the different areas of a company and the role that communication plays as a whole.

The subjects of the study plan are organized into four periods, during which two modules are developed:

Business Management with orientation for communicators. It develops knowledge of business management so that the communicator understands the meaning of their work within them. This module is designed for those whose previous studies do not include business administration and prepares the participant in managerial and governance skills for work teams.

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