Master in Strategic Management and Business Development
Pitești, Romania
Master degree
DURATION
2 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Sep 2025
STUDY FORMAT
On-Campus
Key Summary
About: The Master in Strategic Management and Business Development trains specialists to lead, manage and develop economically functional organizations in a global market and knowledge economy. You'll learn to assess opportunities and risks, build decision-making scenarios, apply strategic systems under certainty, uncertainty and risk, and capitalize on entrepreneurial skills and market analysis. Keywords: strategic planning, business strategy, risk assessment, entrepreneurship, organizational development.
Career Outcomes: Graduates can work across sectors: industry, trade, services, tourism, consultancy. Roles include strategic manager, business development manager, consultant or entrepreneur, applying skills in market analysis, strategic planning and risk management in private firms, public organizations, startups.
The mission of the study program is to train specialists with skills in the field of strategic management and business development, able to lead, manage and develop economically functional organizations/companies in a global market, in a knowledge economy and in a constantly changing business environment.
Reasons to choose this program
- To assess the opportunities and risks specific to the business environment in order to choose the best solutions.
- To develop decision-making scenarios and make predictions about their potential impact.
- To apply strategic management systems under circumstances of certainty, uncertainty, and risk.
- To capitalize on entrepreneurial skills in a competitive environment.
- To analyze market information to make the best business decisions.
Program details
1st year
- Management Methods and Techniques 8
- Organizational Culture and Behavior 8
- Strategic Management of Career and Employee Development 8
- Rhetoric and Argumentation in the Organizational Environment: Strategies and Situations 4
- Ethics and Academic Integrity 2
- Marketing Strategies and Policies 5
- Negotiation and Partnership 5
- Integrated Quality Management 5
- Decisional Simulations 7
- Business Development Strategies Through Projects 8
2nd year
- Competitive Environment and Business Compeveness 7
- Organizational Change Management 7
- Technology Transfer Management in the Context of Globalization 7
- Internship 3
- Optional discipline: Customer Satisfaction Analysis/ Quantitative and Qualitative Market Research 6
- Decision Making based on Operational Research Methods 7
- Business Plan for Entrepreneurs 8
- Strategies, Methods and Techniques for Sales Development 6
- Discursive Practice in Business. Applied Skills 2
- The methodology of Scientific Research for the Master’s Dissertation 3
- Defending and Passing the Master's Exam
- Optional Course Unit: Strategies and Policies for Sustainable Business Development/ Tertiary Sector Development Strategies 4
- Industry
- Trade
- Services
- Tourism
- Consultancy
