Public Relations and Digital Promotion
Amman, Jordan
BA
DURATION
4 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
STUDY FORMAT
On-Campus
Key Summary
About: You'll learn promotional communication principles, persuasive messaging, media production processes and practical professional competencies to enter the job market. The department emphasizes digital innovation and boosts faculty and technical capacity to support modern teaching and learning. Graduates leave ready for professional roles in public relations, promotional media and digital communication and can engage in research and community-focused media work.
Career Outcomes: Career opportunities include roles as PR officer, digital communications specialist, social media manager, media relations officer, content producer, digital marketer, communications researcher and community media practitioner. These paths support work in media institutions, corporate communications, NGOs and research settings.
Public Relations and Digital Promotion is a 4-year undergraduate programme comprising 135 hours that prepares you for work in promotional media and digital communication. The programme focuses on contemporary promotional communication, digital promotional media and the fast-moving technological developments shaping the field.
You develop knowledge of promotional communication principles, persuasive communication and production processes, together with practical skills and professional competencies aimed at readiness for the job market. The department emphasises keeping pace with digital innovations and improving faculty and technical capacity to support modern teaching and learning.
Graduates leave equipped to pursue professional roles in media and promotional communication and to engage in research and community-focused media work.
Program length: 4 Years.
Total credit/contact hours: 135 Hours.
Programme-related documents referenced:
- Department Handbook
- Study Plan
- Course Description
- Advisory Plan
- Intended Learning Outcomes
- Acquire a general understanding of the past and present of Jordan, the Arab world, and the globe.
- Gain integrated knowledge of the foundations, principles, and concepts related to promotional communication and its tools.
- Understand the role of promotional and persuasive communication and their impact on public opinion.
- Familiarity with professional, ethical, and legislative standards governing international work.
- Understand essential historical and technological developments in communication.
- Be familiar with the nature of promotional communication work within institutions.
- Know the methods and rules of global editing and production in digital promotional communication.
- Understand the concepts of international research and its methodologies.
- Develop high skills and competencies that qualify graduates to excel in the job market.
Graduates are prepared for professional work in promotional media and digital communication and for roles within media institutions. The programme aims to qualify graduates to excel in the job market, participate in scientific research in digital promotional media, and contribute to community service and sustainable development goals.
