Master Digital Marketing
Amman, Jordan
Master degree
DURATION
2 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
STUDY FORMAT
On-Campus
Key Summary
About: The University of Petra in western Amman hosts 7,000 students across faculties including Arts and Sciences, Administrative and Financial Sciences, Information Technology and Mass Communication. The Master in Digital Marketing covers social media, search engine optimization (SEO), content marketing, customer relationship management (CRM), mobile marketing and e-promotion, linking to online marketing and analytics.
Career Outcomes: Graduates may pursue roles such as Digital Marketing Manager, CRM-e, Social Media Marketing Manager, Specialist e-mail Marketing, Mobile Marketing Specialist, SEO Specialist, Content Marketing Specialist, e-Promotion Manager. They can work as digital strategist, e-commerce manager, marketing analyst or consultant in agencies, brands or startups.
Master in Digital Marketing - a postgraduate program for marketers and professionals seeking to enhance contemporary digital and research knowledge and skills. The program develops digital marketing competencies using modern and diverse tools and techniques related to information technology and the internet, enabling effective management of digital marketing activities and customer relationships. You will build capabilities to handle marketing data, use analytical marketing software, prepare and monitor comprehensive marketing plans, and conduct rigorous scientific research towards further academic advancement. The curriculum emphasises social media integrated strategies, the design and launch of promotional campaigns with cutting‑edge digital tools, and the implementation of marketing strategies and tactics suited to todays digital business environment.
- Study load: 33 Hours
- Duration: 2 Years
- Study Plan
- Course Description
- Advisory Plans
- Comprehend advanced concepts of marketing and digital marketing and its implications in contemporary businesses.
- Use social media in conjunction with other digital tools to create an integrated digital marketing communication strategy.
- Demonstrate the ability to design and launch promotional campaigns using cutting edge digital tools in today's job market.
- Design and implement affectively marketing strategies and tactics in today's digital business environment.
Graduates may pursue roles such as:
- Digital Marketing Manager
- CRM-e
- Social Media Marketing Manager
- Specialist e-mail Marketing
- Mobile Marketing Specialist
- SEO Specialist
- Content Marketing Specialist
- e-Promotion Manager
You are a marketer or professional seeking to enhance your contemporary digital and research knowledge and skills and to develop specialist capabilities in digital marketing for local, regional, and international business contexts.
