Marketing
Amman, Jordan
BBA
DURATION
132 months
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
STUDY FORMAT
Key Summary
About: You'll gain theory, practical marketing skills, professional ethics, analytics and teamwork. The marketing specialization holds Canadian IIMP accreditation; the Department of Business Intelligence and Data Analysis holds Institute of Analytics (IOA) accreditation – the first department in Jordan to do so. The University of Petra in western Amman hosts 7,000 undergraduate and master's students across nine faculties.
Career Outcomes: Graduates enter roles in digital marketing, social media management, consulting and market research, brand management, NGO marketing, retail and distribution management, international marketing, market analysis, service marketing (medical, banking, tourism), advertising and publicity, public relations, sales management, customer care, support.
Marketing program at the University of Petra equips you with marketing knowledge, skills and techniques for work in local and international firms, covering both traditional and electronic marketing practices. The program is structured over 4 years and comprises 132 Hours.
You will gain theoretical understanding, practical marketing skills and professional ethics, together with analytical and teamwork abilities. The marketing specialization holds Canadian (IIMP) accreditation, and the Department of Business Intelligence and Data Analysis has accreditation from the Institute of Analytics (IOA), the first department in Jordan to obtain this accreditation. Graduates are prepared for careers across a range of marketing roles and sectors.
Duration: 4 Years
Total study hours: 132 Hours
Study plan, course descriptions and a departmental brochure and learning outcomes are provided for the program.
Upon completion of the marketing specialization, students are expected to be able to:
- Knowledge (K):
(1) Define the fundamental concepts associated with contemporary marketing.
(2) Explain the fundamental concepts of marketing and their applications in the field of marketing.
(3) Define the concepts of quantitative methods and their applications in the field of marketing. - Intellectual Skills (I):
(1) Analyze marketing situations in the business environment.
(2) Predict and respond to various environmental changes in the field of marketing.
(3) Ability to propose solutions to problems within relevant contexts. - Practical Skills (P):
(1) Apply specialized marketing knowledge in practical skills.
(2) Apply specialized marketing skills in both traditional and electronic practical practices.
(3) Apply professional ethics related to practical marketing practices. - Transferable Skills (T):
(1) Use the local and global community framework to solve marketing problems.
(2) Collaborate within a team using both traditional and electronic communications related to marketing.
Graduates may work in a variety of marketing roles and sectors, including:
- Digital Marketing
- Management of Social Media Pages
- Consulting & Market Research
- Brand Management
- Social and NGOs Marketing
- Retail Industry
- Distribution Management
- International Marketing
- Market Analysis
- Service Marketing in medical, banking and tourism
- Advertising & Publicity
- Public Relations
- Sales Management
- Customer Care and Support
This program is for you if you want an educational experience that develops modern marketing curricula and prepares you to work in both traditional and electronic marketing contexts for local and global firms. It suits students seeking practical skills, analytical abilities and professional preparation for the labour market in marketing-related roles.
Demonstrate your commitment and readiness to succeed in business school by taking the GMAT exam – the most widely used exam for admissions that measures your critical thinking and reasoning skills. Download the GMAT mini quiz to get a flavour of the questions you’ll find in the exam.
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