Digital Marketing
Amman, Jordan
BBA
DURATION
4 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
STUDY FORMAT
On-Campus
Key Summary
About: The Digital Marketing programme at the University of Petra in Amman’s western region covers digital marketing practice, social media integration, website design, search engine optimization, multimedia and graphic design for advertising, and strategy for digital business. The department holds Canadian (IIMP) accreditation and accreditation from the Institute of Analytics (IOA). The programme runs 4 years, 132 hours and prepares you for roles in digital marketing, social media and market analysis.
Career Outcomes: Graduates enter roles in Digital Marketing, Social Media Management, Brand Management, Market Analysis, advertising, public relations, sales management, customer care, consulting, retail, international marketing, and service marketing.
The Digital Marketing program at the University of Petra provides you with knowledge, skills and techniques for work in local and international firms across both traditional and online marketplaces. The program covers contemporary digital marketing practice, social media integration, website design and search engine enhancement, multimedia and graphic design for advertising, and planning and implementing marketing strategies suited to the digital business environment. The department holds Canadian (IIMP) accreditation for the marketing specialization and has received accreditation from the Institute of Analytics (IOA). The program is structured over 4 years and comprises 132 hours. Graduates leave prepared for roles across digital marketing, social media management, brand management, market analysis and related fields.
- Gaining knowledge of the basic concepts and skills in marketing and digital marketing and its applications in contemporary business.
- Using social media networks and integrates them with other digital marketing tools to build an integrated digital marketing communication strategy.
- Demonstrating the ability to design and launch promotional campaigns using contemporary digital technological tools used in the labor market.
- Owning the skills of designing websites, enhancing search engines, managing smart applications and multimedia, and graphic design and its applications in advertising.
- Becoming skilled at Planning and implementing marketing strategies and techniques efficiently to suit the requirements of the current digital business environment.
Graduates may work in areas including:
- Digital Marketing
- Management of Social Media Pages
- Consulting & Market Research
- Brand Management
- Social and NGOs Marketing
- Retail Industry
- Distribution Management
- International Marketing
- Market Analysis
- Service Marketing in medical, banking and tourism
- Advertising & Publicity
- Public Relations
- Sales Management
- Customer Care and Support
This program is for you if you are a marketer looking to advance your proficiency with digital technology or an aspiring specialist seeking professional excellence in the digital marketing business environment. It also suits those who want to develop practical skills in digital tools, social media management, website design and market analysis for employment in local and international markets.
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