Our Master in Marketing is recommended if you:

Are interested in relationships between market phenomena

Want to study consumption trends of the global world

You have already completed marketing programmes and you would like to deepen your acquired knowledge

You would like to complete your education acquired in another area with marketing knowledge

Would like to learn marketing methods of sustainable consumption and responsible corporate behaviour

Would like to work in senior management position in the field of sales & marketing, market research or advertising

Plan to continue your studies in a doctoral school of business and management

Those holding a (BA/BSc) degree in Business Administration and Management, Finance and Accounting, International Economy, Commerce and Marketing or Technical Manager (or an equivalent degree of higher education) can be accepted to the Master’s programme without precondition.

Students holding a degree of any level of higher education (BA/BSc, MA/MSc) except for the above listed programmes need to have at least 30 credit points from their earlier studies completed in for example Human Resources, Tourism and Catering, Applied Economics, Economy Analyses and similar with the following breakdown:

Methodological knowledge fields (like Mathematics, Statistics, Information Technology): 8-12 credit points

Theoretical economics knowledge (like Microeconomics, Macroeconomics, International Economics, Regional Economics, Economics History): 8-12 credit points

Business knowledge (like Corporate Economics, Corporate Finance, Marketing, Accounting, Leadership and Management, Human Resources, etc): 10-14 credit points

Admissions Option 2

Competitive Strategies in International Manufacturing

Program content

Tuition fees for this program are €3.300 / academic year.

Program Tuition Fees Option 2

Furthermore, the obtained knowledge will qualify our graduates to launch and successfully operate their own businesses.

Career paths

Master

Marketing Studies

Marketing

The University of Pannonia is located in picturesque environment near Lake Balaton – the biggest lake in Central Europe and an important tourist destination. With its headquarters in the city of Veszprém, the university has campuses in four other towns of the Central-Transdanubian region: Kőszeg, Zalaegerszeg, Nagykanizsa and Ajka. The institution offers a wide range of educational programmes at Bachelor’s, Master’s and PhD level, with the focus on interdisciplinarity and practical application of knowledge. The faculties of the University of Pannonia providing English-language courses are:

MSc in Marketing

Key Information

Introduction

MSc in Marketing

Admissions

Curriculum

Semester 1

Semester 2

Semester 3

Semester 4

Specialized Electives

Program Tuition Fee

Career Opportunities

About the School

Questions