BA in Business Administration and Management
Veszprém, Hungary
BA
DURATION
7 semesters
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
30 Apr 2027*
EARLIEST START DATE
Sep 2027
TUITION FEES
EUR 4,000 / per year **
STUDY FORMAT
On-Campus
* ADMISSION - Autumn 2027
** The tuition fee for NON EU Students
Key Summary
About: The BSc in Business Administration and Management at the University of Pannonia trains versatile business professionals in economics, social theory, applied economics and research methodology. You’ll learn to analyze and manage business processes, plan entrepreneurial activity and apply theory in practice. The programme covers enterprise management, information management, mass communication, and organizational operations while developing relationship-building, foreign-language communication and digital literacy skills.
Career Outcomes: Graduates pursue management in manufacturing and services, logistics and supply chain roles, government agencies (tax, customs, competition), national and regional development organizations, municipal administration, research centers, private enterprises, entrepreneurial roles, or continue at master’s level.
BSc in Business Administration and Management
The BSc in Business Administration and Management at the University of Pannonia is designed for students who aim to become modern, versatile business professionals. The programme develops knowledge and skills in economics, social theory, applied economics, and research methodology, enabling students to analyze and manage business processes, plan entrepreneurial activities, and apply theoretical knowledge in practice.
The programme is ideal for those who want a broad qualification applicable across numerous business fields, wish to specialize later in master’s studies or the workplace, and enjoy tackling complex tasks. Students gain expertise in enterprise management, information management, mass communication, and the efficient operation of organizations, while developing key skills such as relationship-building, foreign language communication, and digital literacy.
Graduates are prepared for diverse career opportunities, including management roles in factories, service companies, logistic headquarters, state institutions (tax and customs administration, competition authority), government offices and agencies, national and regional development institutions, municipalities, research centres, and private enterprises. The programme also provides a solid foundation for continuing studies at the master’s level.
Main Areas of Study
The programme provides a comprehensive education in economics, business, and social sciences, combining foundational knowledge with area-specific core modules. Students gain a solid grounding in economic theory, methodology, and business practice, while also developing insights into social sciences and the human aspects of business.
Core Modules Include:
Mathematical Foundations of Economics, Macroeconomics, Business Law, The Social Relations of Business, Management, Statistics, Corporate Economics, Finance, Business Communication, European Studies, Marketing, Accounting, Project Management, Logistics, Human Resources Management, and Entrepreneurship.
Programme Structure by Semester:
Semester 1
- Mathematical Foundations of Economics
- Business Law
- Macroeconomics
- Business Communication
- European Studies
- The Social Relations of Business
- Psychology
Semester 2
- Corporate Economics
- Fundamentals of Accounting
- Microeconomics
- Introduction to Marketing
- Introduction to Marketing Practices
- International Economics
Semester 3
- Statistics
- Management
- Finance (Macroeconomic Finance)
- Regional Economics
- Entrepreneurship
- Accounting Practices
Semester 4
- Corporate Finance I
- Information Economics
- Project Management
- Management Accounting
- Logistics I
- The Practice of Problem Solving I
Semester 5
- Production and Service Management
- Sector Economics / Division
- Corporate Finance II
- Taxation and Social Insurance
- Cross-Border Cooperation
- Business Management
- Elective Module
Semester 6
- Business Aspects of Responsibility
- Controlling
- Customs and Forwarding
- Local Business Development
- Human Resources Management
- Human Resources Management Practice
- The Practice of Problem Solving II
- Elective Module
Semester 7
- Internship
- Dissertation
The full programme structure is available on the Faculty of Business and Economics page.
Recognition of our excellence
Out of the world’s 20 000 higher education institutions, we rank among the top 5% across all fields
The World University Rankings:
- Times Higher Education 1500+
- Engineering and Technology 1001-1500
- Impact Rankings 1001-1500
- Interdisciplinary Science 501-600
QS Worrld University Rankings
- 1200-1400
- Europe 498
- Eastern Europe 70
Round University Rankings
- RUR 680
- Social Sciences 599
- Technical Sciences 609
Best Global Universities
- Global Universities 2128
- Chemistry 1357
- Europe 637
Economist in Business Administration and Management
Business Administration and Management graduates are also prepared to continue their studies at Master’s level at our Faculty or in other leading international higher education institutions.
INVEST IN YOUR FUTURE.
At the University of Pannonia, we are committed to making high-quality education accessible to talented students from around the world. We offer a variety of scholarship and funding options to support you in achieving your academic and career goals. Explore your funding options and take the first step towards an unforgettable educational experience in Hungary.
Please check our Scholarship and Funding page on our official admissions website.
Career Opportunities for Graduates
Graduates of the AACSB-accredited Business Administration and Management programme benefit from a prestigious degree that opens doors to a wide range of career paths.
Potential employers include:
- Management positions in manufacturing companies and service providers
- Logistics and supply chain headquarters
- Government institutions such as tax authorities, customs, and competition agencies
- National and regional development organizations
- Municipalities and local government bodies
- Research centres and academic institutions
- Private enterprises across various sectors
In addition, our graduates are well-prepared to continue their studies at the master’s level, either at the University of Pannonia or at other leading international higher education institutions, combining practical expertise with a strong theoretical foundation.
WHAT MAKES UP AN IDEAL STUDY DESTINATION?
Situated in picturesque towns within the former Roman province of Pannonia, the University of Pannonia is headquartered in Veszprém, the capital of the Bakony Hills. Renowned for its outstanding academic achievements and commitment to delivering high-caliber, marketable knowledge. With a student-friendly atmosphere and a human-scale approach to education, our five faculties offer top-tier programs backed by cutting-edge institutional research. This research portfolio is carefully designed to meet labor market demands, fostering strong collaborations with regional industries and municipalities.
We are committed to future-oriented education that blends innovation with practical application. Our programs emphasize real-world skills and adaptability, ensuring that students graduate well-equipped for professional success. Set against the backdrop of one of Europe’s most beautiful regions, Pannonia offers a unique academic experience where students study under leading experts, engage in impactful research, and earn globally recognized qualifications.
Beyond academics, the University of Pannonia promotes a well-rounded student life with diverse sports activities, fostering a balanced university experience that nurtures both mind and body.
Programme Delivery
Language of instruction: English
Study mode: Full-time, on campus