MSc in Business Development
Pécs, Hungary
MSc
DURATION
2 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
31 May 2026
EARLIEST START DATE
Sep 2026
TUITION FEES
EUR 3,150 / per semester *
STUDY FORMAT
On-Campus
* 400,000 HUF/sem for EU students
Key Summary
The objective of the programme is to develop your knowledge on the methods of screening, analysing, planning and executing the development process of an entrepreneurial venture. Beyond theoretical knowledge, students’ skills are advanced in order to enable them to work efficiently in teams, detect and seek opportunities, transform opportunities into executable solutions that can serve as new products and services for the enterprise. Students get acquainted with the process of innovation, work on practical problems in an open innovation environment with social and economic stakeholders in order to make difference in the socio-economic environment. Students interact throughout their studies with other student groups from other universities using state of the art multimedia facilities to learn the application of the info-communication solutions of the 21st century. They also work on social problems to experience social entrepreneurship activities. The programme operates with a February start.
1st semester:
- Innovation and Innovation Management
- Entrepreneurship and Business Model Generation
- Corporate Entrepreneurship
2nd semester:
- Entrepreneurial Finance
- Project Management
- Advanced Marketing Research
3rd semester:
- Start-up Development
- Applied Venture Valuation
- E-commerce
4th semester:
- Practicum: SME development
- Strategic Management
The Program aims to:
- develop candidates’ awareness, practical skills and understanding, at an advanced professional level, of innovation management and entrepreneurship concepts and techniques and new venture development;
- develop candidates’ analytical techniques to decision making in building and supporting new businesses and ventures;
- enable candidates to lead innovation in different areas of organisations’ operations and outputs;
- enable candidates to develop skills to launch, support and finance new products and services and exploit opportunities arising from new ideas to create new business models and capture economic value;
- provide candidates with a knowledge of innovation and entrepreneurship research methods and equip them with the skills necessary for them to undertake independent research of innovation and entrepreneurship problems