University of Oulu

Master in Business Analytics

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International Master's Program in Business Analytics (BA) Master of Science (Business Administration, Technology, Information Processing) (2 years)

Business Analytics is a two-year program that incorporates both theoretical knowledge and practical skills in data-driven analytics. Students have a choice of three degree-specific study paths:

• Business Analyst
• Data Engineer
• Information Analyst

These study paths lead to these three degrees, respectively:

• Business, Master of Science (Business Administration)
• Engineering, Master of Science (Technology)
• Information Processing Science, Master of Science (Information Processing)

As we live in a world overwhelmed with information and data, we need the appropriate skills and abilities to manage and utilize these resources. The graduates of this program will be well-equipped to confront a changing world and take on its challenges and opportunities. They will be able to use the methods and tools they have acquired in the program in real-world business, industrial, and other organizational contexts.

A business analyst graduate will understand data acquisition and management and demonstrate how to deploy information for business development end execution, optimization, and decision-making.

A data engineer graduate will be able to manage the gathering, organization, and mining of data. The graduate will know how to acquire and manipulate data for development, optimization, and deployment.

An information analyst graduate will understand data acquisition and management and demonstrate how to develop, deploy, and make use of information systems for understanding and improving processes and organizational dynamics.

The University of Oulu is extremely well-positioned in offering this program. The university is world-renowned for its leading research in information and communication technologies and the Oulu Business School responsible for the program is an AACSB-accredited institution, which is one of the most significant recognitions given to learning institutions in this field.

The University of Oulu is home to trail-blazing research in past, present, and future wireless communication technologies, including 5G and beyond with its 6G Flagship program. The university is at the forefront of Artificial Intelligence research and its various fields, such as machine learning and data mining. The Oulu area is also a major high-tech hub with a heavy industry presence in technology, and many start-ups have spun off of university research. The university provides students with a highly respected education that is built on expertise in how to utilize digital data for business development and execution needs.

The combination of strengths creates a unique learning experience for Business Analytics students. Analytics is at the heart of the information era, and graduates will have gained the necessary skills to gather, manage, analyze, and utilize information based on analytics.

The graduates will:

• Be experts in analytics who understand the needs of the business, industrial, and public organizations in regard to gathering, analyzing, and using digital data for decision-making, operations, and development work.
• Be able to choose and deploy the relevant analytics theories and methods and they have gained experience in using tools and environments for solving real-life analytics problems.
• Be able to search for, gather, and create research data and produce research reports based on scientific conduct in multi-disciplinary settings and different empirical contexts.
• Have teamwork and project-based collaboration competencies, be able to solve problems for and with external stakeholders, and have good communication skills.

"Analytics experts are in very high demand globally, and Business Analytics graduates can start building international careers, having both the scientific knowledge and hands-on skills."

The graduates can work both as individual business analysis and development experts and act as competent members in analytics teams of small and medium-sized companies, public organizations, and global corporations. Entrepreneurship is also a realistic opportunity for the graduates, based on the combined skills that they acquire in the program and the rapidly growing needs for data-driven business analytics services and solutions.

Analytics experts are in very high demand globally, and Business Analytics graduates can start building international careers, having both the scientific knowledge and hands-on skills.