University of Otago Master of Commerce (MCom) in Marketing
University of Otago

University of Otago

Master of Commerce (MCom) in Marketing

Dunedin, New Zealand

Master degree

3 years

English

Full time

On-Campus

Key Summary

    About : The Master of Commerce (MCom) in Marketing is designed to develop advanced skills in marketing theory and practice. This program focuses on both strategic and tactical aspects of marketing, ensuring you're well-prepared for various challenges in the field. You'll engage in comprehensive coursework and practical projects that enhance your understanding of consumer behavior and marketing analytics.
    Career Outcomes : Graduates can pursue rewarding opportunities in various roles, such as marketing manager, brand strategist, and digital marketing specialist. This program equips you with the skills needed to succeed in dynamic marketing environments across sectors.

Master of Commerce (MCom) in Marketing

The Master of Commerce (MCom) degree allows for the development of individual research. Starting with a sound background of coursework, students will have the opportunity to contribute to existing fields or to begin to develop new areas of research.

The MCom can be pursued by a combination of papers and thesis, or by thesis only. Students who have a good Bachelor's degree (or equivalent qualification) will complete the MCom by papers and thesis (at least two years' full-time study). The first year consists of a selection of papers worth 144 points, leading to a Postgraduate Diploma in Commerce (PGDipCom). Students who have a good Honours degree or a PGDipCom (or equivalent qualification) can complete an MCom by thesis only (minimum one year).

Why study Marketing?

Marketing is everywhere and affects most of what we do. Marketing is about creating value and understanding why individuals and groups consume what they do.

While studying Marketing at Otago, we also consider the consequences of consumption from social, ethical and environmental perspectives. We stress that marketing can bring about positive change within individuals and society.

Since marketing influences just about every industry and organisation, career options are varied and diverse. We offer high-quality courses, with teaching based on the latest research.

Read more on the institution's website