Dunedin, New Zealand
DURATION
3 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
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EARLIEST START DATE
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TUITION FEES
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STUDY FORMAT
On-Campus
Key Summary
Introduction
Bachelor of Commerce (BCom) Majoring in Marketing
The Bachelor of Commerce (BCom) degree Program enables each student to develop his or her own interests in business and related subjects. Students are able to create individualised courses using a range of papers offered across teaching departments in the School of Business and University as a whole. Students have the flexibility within the BCom degree to combine two specialisations and graduate with a double major.
Why study Marketing?
Marketing is everywhere and affects most of what we do. Marketing is about creating value and understanding why individuals and groups consume what they do.
While studying Marketing at Otago, we also consider the consequences of consumption from social, ethical and environmental perspectives. We stress that marketing can bring about positive change within individuals and society.
Since marketing influences just about every industry and organisation, career options are varied and diverse. We offer high-quality courses, with teaching based on the latest research.
Double major/degree options
You can combine marketing with a wide range of other subjects by incorporating a second major into your BCom, completing a double degree, or adding a minor into your degree structure. A few examples are outlined below:
Corporate marketers may find finance, accounting, management and economics useful.
International marketers might consider a foreign language while behavioural marketers may require a psychology background.
Food marketers often include food science and nutrition papers.
Adding arts papers opens up possibilities in advertising.
Linking mathematics and statistics is useful for a career in research or marketing analysis.
Choosing a major in marketing provides the flexibility to study a number of subjects.
Admissions
Scholarships and Funding
Several scholarship options are available. Please check the university website for more information.
Curriculum
Every degree Program
shall consist of papers worth not less than 360 points,
- shall include at least 180 points for papers above 100-level of which at least 72 points shall be for papers above 200-level,
- shall satisfy the requirements for at least one of the major subjects listed above. No paper above 200-level may count for more than one Major Subject Requirement,
- shall include the following Required Papers: BSNS 111, BSNS 112, BSNS 113, BSNS 114, BSNS 115
- may include one or more optional minor subjects which satisfy the Minor Subject Requirements listed in Commerce Schedule A, or Arts and Music Schedule A, or Science Schedule A, or Applied Science Schedule A, or BHealSc Schedule Part 2. No paper may count for both a Major and a Minor Subject Requirement or for more than one Minor Subject Requirement unless that paper is at 100- or 200-level and is specified as compulsory for both Requirements,
- may include papers which are not listed in Commerce Schedule C
- up to 90 points; or
- as specified in the Commerce Major Subject Requirements and/or the Commerce subjects in the Minor Subject Requirements; or
- as specified in the Minor Subject Requirements.
- up to 90 points; or
- as specified in the Commerce Major Subject Requirements and/or the Commerce subjects in the Minor Subject Requirements; or
- as specified in the Minor Subject Requirements.
Major subject areas
For a Bachelor of Commerce (BCom) degree you must major in at least one of the following subjects:
- Accounting
- Economics
- Finance
- Human Resource Management
- Information Science
- International Business
- Management
- Marketing
- Philosophy, Politics and Economics
- Tourism
Minor subject areas
Selecting a minor subject is not compulsory and there may be other combinations of papers more appropriate to your degree. There are no particular subject requirements for the other papers of your degree, but if you wish you may have another subject specified as a minor subject in your degree by passing the prescribed papers for any of the listed subjects.
- Full list of available minor subject areas.
Program Tuition Fee
Career Opportunities
Marketing is people-orientated. It offers careers that are exciting, challenging and rewarding. Because Otago's courses are comprehensive, require independent and collaborative learning, and celebrate creative approaches to problem-solving, our graduates leave well equipped to work in a variety of roles.
A career in marketing could include: sales management, public relations, brand management, designing new products, planning advertising and behaviour change campaigns, export and international marketing, or analysing market trends.
Some of our graduates join training Programs with well-known companies. Others work for smaller businesses, not-for-profits, and sports and cultural organisations, offering equally stimulating career opportunities ranging from sales to advertising, market research to market analysis.
While studying marketing you will also gain transferable skills such as communication, negotiation, analysis, critical engagement, problem-solving, management, and team skills, all of which make you more employable and rounded as a citizen.
We invite a number of industry guest speakers into lectures and provide opportunities for students to work directly with industry members on consultancy projects and class assignments.
We keep students informed about frequent on-campus presentations by companies looking to recruit talented students, and are in regular contact with organisations throughout New Zealand, many of them keen to employ Otago graduates.
Program delivery
Application Details
Applicants must apply online. They should also attach all the necessary supporting documents which includes scanned copies of their official high school or foundation transcripts (awards gained, marks, grades); scanned copies of the relevant official transcripts of previous university study; and provide proof of their identity: this is usually achieved by providing a certified copy of the personal details page of their passport or a birth certificate (in English). Applicants may also be required to submit an Educational Credential Evaluators report (ECE). As soon as applicants have completed their online application, their proof of identity document must be posted to International Office, University of Otago, PO Box 56, Dunedin 9054, New Zealand. International student applications for semester 1/summer school study close: Oct-31; Semester 2 study close: Apr-30.