Sports Product Management, MS
- Eugene, USA
- Portland, USA
MSc
DURATION
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Sep 2026
STUDY FORMAT
On-Campus
Key Summary
About: The Sports Product Management MS at The University of Oregon trains students in developing, marketing, and managing sporting goods and apparel. It combines sports industry fundamentals with projects, internships, and industry collaboration, teaching product development, branding, supply chain management, consumer behavior, and market trends. It prepares students for sports business roles.
Career Outcomes: Graduates can pursue roles in product management, marketing, and business development within sporting goods, apparel, retailers and sports technology. Paths include brand management, supply chain coordination, merchandising, product strategy and innovation management. Internships build a portfolio and industry connections for careers in the sports product ecosystem.
The Sports Product Management MS is designed for those interested in the business and management side of sports products. Students learn how to develop, market, and manage sporting goods and apparel, gaining skills in product development, branding, and supply chain management. The program combines coursework in sports industry fundamentals with hands-on projects, preparing students to navigate the complexities of the sports market and drive innovation in sports-related products.
This program emphasizes practical experience alongside academic learning, often through industry internships and collaboration with sports companies. It aims to equip students with a strategic understanding of the sports business landscape, including consumer behavior and market trends. Graduates should feel prepared to take on roles in product management, marketing, and business development within the sports sector, supported by a solid foundation of industry knowledge and real-world skills.
