University of New Hampshire

Professional Communication Major: Business and Strategic Communication Option (B.S.)

The Professional Communication Major with an emphasis on Business and Strategic Communication offers students a comprehensive education in effective communication strategies vital for the modern business environment. The program is designed to develop students' skills in crafting clear, persuasive messages and understanding the strategic use of communication within organizational and corporate settings. It combines foundational communication theories with practical applications, preparing students to analyze and influence audience perceptions, manage corporate reputation, and utilize various media platforms effectively.

Students in this program engage in coursework that emphasizes both interpersonal and organizational communication, along with the strategic aspects necessary for effective leadership and management roles. The curriculum aims to build competencies in areas such as public relations, marketing communication, crisis communication, and digital media strategies, equipping graduates with the skills needed to succeed in diverse professional contexts. Emphasizing real-world application and ethical considerations, the program prepares students to be strategic communicators capable of addressing complex challenges in the business world.