Bachelor of Digital Marketing
Armidale Regional Council, Australia
Bachelor's degree
DURATION
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Feb 2027
STUDY FORMAT
On-Campus
Key Summary
About: The Bachelor of Digital Marketing at The University of New England (UNE) combines practical online marketing skills with strategic thinking. UNE, established in 1954, is a regional leader in distance education, with over 85% of students studying online. The program covers social media, content creation, data analysis, advertising strategies, and digital tools, through industry-based projects. It also teaches consumer behavior, campaign planning, analytics, SEO, and emerging technologies so graduates can adapt to a changing online environment.
Career Outcomes: Graduates can pursue roles such as digital marketing specialist, social media manager, content strategist, marketing analyst, SEO/SEM specialist, and advertising coordinator.
The Bachelor of Digital Marketing is a program designed to help students understand how to promote products and services using online platforms. It covers key areas like social media, content creation, data analysis, and advertising strategies. The course aims to develop skills that are vital for crafting effective digital campaigns and understanding consumer behavior in the digital space. Students learn through practical projects and industry-based examples, giving them real-world experience.
The program also focuses on building a strong foundation in digital tools and marketing strategies, emphasizing the importance of staying current with current trends and technologies. It encourages students to think critically about how digital marketing impacts businesses and consumers. Graduates from this program should be prepared to enter the workforce with a solid understanding of digital marketing principles, ready to adapt to the rapidly changing online environment. The course aims to support learners in developing both technical skills and strategic thinking necessary for success in digital marketing careers.
