University Of Nebraska Kearney
Bachelor of Science in Business Administration Comprehensive - Marketing Emphasis

Kearney, USA

DEGREE TYPE

BSc

DURATION

4 years

LANGUAGES

English

PACE

Full time

APPLICATION DEADLINE

EARLIEST START DATE

Jan 2026

STUDY FORMAT

Distance Learning, On-Campus

Key Summary

About : The Bachelor of Science in Business Administration Comprehensive with a Marketing Emphasis offers a solid foundation in business principles while focusing on marketing strategies. The program is designed to equip students with skills in market analysis, consumer behavior, and strategic planning. Students engage in hands-on projects to apply their knowledge in real-world scenarios.

Career Outcomes : Graduates can pursue various roles in marketing, such as marketing manager, market researcher, and brand strategist. The program may also prepare students for positions in sales, advertising, and business development within diverse industries.

Everything must be marketed, from sports, vacations, and fashion to financial services, health care, and pharmaceuticals. With a marketing degree from UNK, you'll graduate with the skills and experience needed to jumpstart your career in this fast-paced, creative, and challenging industry.

The marketing program gives students a strong foundation in business and communication fundamentals from an AACSB-accredited program, with courses in accounting, finance, business law, and economics. The marketing emphasis dives deep into skills like market research, management, ethics, consumer behavior, and more, turning out well-rounded graduates with a strong grasp of every aspect of the marketing process.

Business leaders recognize the quality of our program, with recent marketing graduates achieving a 100% job placement rate. Earning a marketing degree from UNK allows you to enter your career ready to make bold moves.