University of Minnesota – Carlson School of Management
Strategic Marketing Graduate Certificate
Minneapolis, USA
Graduate Certificate
DURATION
12 months
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
EARLIEST START DATE
Sep 2026
TUITION FEES
STUDY FORMAT
Distance Learning, On-Campus
Key Summary
About: The Strategic Marketing Graduate Certificate at Carlson School of Management, University of Minnesota, explores digital, social media, and traditional marketing. Study fully online or in a blended format and finish in as few as 12 months. Core topics include strategy, pricing, brand management, buyer behavior, channel strategy, marketing analytics, and international marketing. You’ll meet career coaches, join an alumni network of nearly 60,000 across 100+ countries, access experiential learning, and may apply certificate credits to the Online MBA or Part‑Time MBA. Employees of corporate partners get a 15% tuition discount.
Career Outcomes: Roles include marketing manager, brand manager, analyst.
Explore the most current practices in digital, social media, and traditional marketing with a graduate-level Strategic Marketing Certificate from Minnesota Carlson. Study fully online or through a combination of online and in-person courses with expert faculty and earn your credential in as few as 12 months.
The curriculum covers strategic decisions, providing you with a better understanding of marketing techniques used in business today. Students learn marketing concepts and skills in strategy development. They also dive deeper into subject areas, such as pricing, brand, buyer behavior, channels of marketing, data analysis in marketing, and international practices in marketing.
In the program, you'll be eligible for a meeting with our career coaches to plan your next steps. With our extensive alumni network of nearly 60,000 across more than 100 countries, you'll have the opportunity to make incredible connections at the University of Minnesota no matter how or where you choose to study.
Upon graduation, you can use your new knowledge to excel or advance in your current role or apply up the certificate credits to either our Online MBA program or Part-Time MBA program.
Employees from our corporate partner organizations are automatically eligible for a 15% tuition discount.