University of Liverpool Online
MSc Digital Marketing
Liverpool, United Kingdom
MSc
DURATION
24 months
LANGUAGES
English
PACE
Part time
APPLICATION DEADLINE
EARLIEST START DATE
TUITION FEES
GBP 17,357 / per course
STUDY FORMAT
Distance Learning
Key Summary
Gain the specialist knowledge and professional skills to become a digital marketing professional operating within the evolving business environment with this fully online, part-time Digital Marketing MSc from the University of Liverpool.
Digital marketing has revolutionised the global business landscape, reinvigorating marketing processes and creating an exciting, fast-paced and competitive marketing environment. This programme explores the role of digital marketing alongside existing marketing concepts and theories and considers how these functions within the wider organisational strategy. The curriculum explores the essential aspects of digital marketing including consumer behaviour, digital communications, social medial marketing, and branding, and underpins this by enhancing your core business skills and understanding, including leadership, data and financial management, business ethics and sustainability, tailoring them to meet the needs of digital marketing practice.
Through this programme, you will:
- Learn in a high-quality education and learning environment. The programme provides a comprehensive and high level of education from an elite AACSB, EQUIS and AMBA accredited management school. Research-lead teaching will help to enhance your specialist knowledge, supported by a supportive and engaging online learning environment.
- Collaborate with other students around the world. You will have to opportunity to study in and global virtual cohorts, mirroring the diverse digital work environment and allowing you to develop the skills necessary for a digital marketing career within the real-world context of contemporary organisations.
- Achieve your personal goals by linking theory to practice. All assessment has been developed to incorporate the key principles of authenticity and critical reflection to help you to link theory to practice and achieve your personal goals.
- Develop your skills and knowledge to become a highly effective digital marketing professional. You will graduate from this programme with the ability to be a highly effective digital marketing professional. You will be able to positively influence your organisation by implementing the knowledge and skills gained from your studies.
The University of Liverpool achieved Gold in the Times Higher Education (THE) Online Learning Rankings 2024.
Download a prospectus or visit our website for more details on this programme, including module information.
Modules
The Digital Marketing MSc consists of the following taught modules and a final dissertation project.
There is a brief break scheduled between modules to allow students to refresh themselves and reflect on what they have learned.
Shorter postgraduate diploma (120 credits) and postgraduate certificate (60 credits) awards are also available in this subject.
- Digital Marketing Strategy and Practice (15 credits)
- Becoming a Leader (15 credits)
- Ethical and Sustainable Business Practice (15 credits)
- Finance and Data Analysis for Managers (15 credits)
- Consumer Behaviour (15 credits)
- Digital Communications and Social Media Marketing (15 credits)
- Brand Creation and Management (15 credits)
- Research Methods (15 credits)
- Dissertation (60 credits)
Learn from industry experts.
The Management School is amongst an elite group of business schools to hold the gold standard triple accreditation (AACSB, AMBA and EQUIS). Our vision is to be a globally connected Management School, with our transformative research and teaching, placing us at the forefront of influential knowledge leadership. The latest Research Excellence Framework 2021 rated us 9th in the sector for research power, and 100% of our research environment was classified world-leading (4*) or internationally excellent (3*).
Learn online anytime, anywhere.
Get the University of Liverpool experience wherever you are in the world. This online course features interactive classes and regular contact with staff and fellow students across the globe. Teaching is delivered through our state-of-the-art Virtual Learning Environment (VLE), which provides students with access to all resources required for interactive study online. On this platform, you will be encouraged to work collaboratively with classmates and actively read around your topic through our comprehensive library of eBooks and journals.
Assessment is exclusively through online assignments rather than examinations. You will be assessed through a range of activities, including written assignments, discussion forum participation and journal entries.
Love what you've read so far?
Download a prospectus or visit our website for more information on this programme. Alternatively, you can contact one of our admission advisers to get your questions answered.
One of the best ways to see if the programme is right for you is to join one of our regular virtual events where you will be introduced to our range of online programmes, our online learning facilities, and Q&A’s with staff to help you make the best decision about the future of your education.
Is this the right course for you?
This programme will provide you with an excellent understanding of the digital marketing environment and how it continues to influence marketing strategy and practice within complex international settings. During your studies, you will develop your understanding of core theory and concepts in digital marketing, apply analytical and problem-solving techniques to the decision-making process in real-life business contexts, and learn how to present your analysis to others in a professional and persuasive manner.
Scholarships and discounts:
- An Executive Scholarship of 15% is available for our July 2026 intake.
- A UK Scholarship of 20% is available for students residing in the United Kingdom, who enrol on the July 2026 intake of our full master’s awards.
- A Regional Scholarship of up to 20% is available for international students based overseas from the United Kingdom in eligible countries.
- 10% discount for University of Liverpool alumni
- Corporate discounts of 10% are available for organisations looking to invest in the skills of three or more employees. For more information, please visit our website where you can speak to one of our admissions advisors to learn how you can upskill your team for organisational success.
- 5% discount for up-front full tuition fee payment
A separate application form is not required for a scholarship, as it will be applied once you have received your official offer letter. Please note, scholarships cannot be combined but can be used alongside our Up-front Payment Discount.
Please speak to our admissions team for more details of fees, scholarships, discounts and support.
Further support
We aim to make it as easy as possible for you to cover the costs of your studies. You could benefit from:
- Simple monthly payment plan provided to spread the cost over the duration of study
- Students living in England may be eligible for a postgraduate loan to cover some of the programme cost.
*All tuition fees shown are net of any applicable sales tax payable by you in your country of residence. Where we are required to add sales tax at the local statutory rate, this will be added to the tuition fees shown and confirmed during the payment process.
Developed by leading academics in the University of Liverpool’s AACSB, AMBA and EQUIS accredited Management School, this Digital Marketing MSc consists of the following taught modules and a final dissertation project.
There is a brief break scheduled between modules to allow students to refresh themselves and reflect on what they have learned.
Shorter postgraduate diploma (120 credits) and postgraduate certificate (60 credits) awards are also available in this subject.
- Digital Marketing Strategy and Practice
- Becoming a Leader
- Ethical and Sustainable Business Practice
- Finance and Data Analysis for Managers
- Consumer Behaviour
- Digital Communications and Social Media Marketing
- Brand Creation and Management
- Research Methods
- Dissertation.
Enhance your career opportunities
After completing this programme, you will be able to develop your existing marketing career, move into a role within the digital marketing sector or work within a general management position. Graduates will be equipped with the knowledge, skills, awareness and confidence to be highly effective managers and digital marketing professionals able to influence organisational strategy and practice.
You will have a clear understanding of the career opportunities available and have clarity over your career aims. Your understanding of opportunities will be enhanced by access to guest speakers who are leaders in digital marketing through webcasts, webinars and through networking events. Furthermore, you will be able to access a broad range of marketing, management, and leadership positions in the private, public and voluntary sectors.
Download a prospectus for more details on the career support you will receive as a University of Liverpool student.