BA (Hons) Marketing and Advertising
Lincoln, United Kingdom
BA
DURATION
4 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
STUDY FORMAT
On-Campus
* late applications will be considered if suitable vacancies remain
Key Summary
About: BA (Hons) Marketing and Advertising at The University of Lincoln develops skills in strategic and operational marketing, advertising communications, buyer behavior, brand development, creative advertising, media planning, ethics, and global marketing. The programme emphasizes digital marketing and equips you with persuasive communication, presenting, teamwork, business acumen, and creative problem-solving to work on the client and agency side in advertising, branding, and marketing communications. Information correct at time of publishing (October 2024).
Career Outcomes: Career opportunities include roles at Amazon, Asos, Nielsen, Ogilvy and VCCP; graduates enter digital marketing, brand management, account management, media planning, social media and advertising creative.
Successful marketing lies at the heart of commercial success, and professionals with the skills, knowledge, and creativity to deliver powerful national and international campaigns are highly sought after.
BA (Hons) Marketing and Advertising aims to develop graduates who have an understanding of the role of these key functions in business and society, and to be equipped for roles across the full spectrum of an ever-evolving marketing industry, from insight through to action and from both client and agency side, within advertising, branding, and marketing communications. To achieve this, you are encouraged to develop the ability to apply marketing techniques at strategic and operational levels to meet business objectives, and to be creative problem solvers with confidence, business acumen and skills in persuasive communication, presenting, and teamwork.
You will be introduced to the fundamentals of strategic marketing and advertising communications, including buyer behaviour, brand development, the advertising process and creativity, media planning, ethics and responsibility, and global marketing. This degree specifically addresses the rapid growth in digital marketing and the need from industry for new graduates with knowledge of marketing, advertising, and digital awareness and skills.
"This information was correct at the time of publishing (October 2024)"
How You Study
Key aspects of the industry are explored and debated as students move from a general business, marketing, and advertising grounding in year one to more specialist modules in years two and three. The focus is on building marketing and advertising competencies, such as creativity, problem-solving, oral and written presentation, and persuasive communication.
In the first year, you are introduced to the foundations of marketing, advertising and general business, including examining organisational behaviour and understanding business data.
In the second year, the course builds on these foundations exploring concepts and processes such as strategic marketing planning and the application of advertising and marketing. In the final year, modules explore specific areas of marketing, media, branding, and advertising, alongside an independent project where you can choose to focus within the field of advertising and/or marketing.
First Year
- Data Analytics for Business (Core)
- Finance for non-specialists (Core)
- Organisational Behaviour (Core)
- Principles of Marketing (Core)
- Professional Development (Core)
Second Year
- International Business Environment (Core)
- Services Marketing and Relationship Strategies (Core)
- Professional Practice (Option)†
- Study Abroad Replacement Credit (1) (Option)†
- Study Abroad Replacement Credit (2) (Option)†
- Study Abroad Replacement Credit (3) (Option)†
- Study Abroad Replacement Credit (4) (Option)†
Third Year
- Digital Marketing and E-Commerce (Core)
- Media Planning for Advertising (Core)
- Independent Project - Research (Option)†
- Independent Project - Responsible Enterprise (Option)†
- Independent Project- Negotiated Client-Based Project (Option)†
† Some courses may offer optional modules. The availability of optional modules may vary from year to year and will be subject to minimum student numbers being achieved. This means that the availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by staff availability.
How You Are Assessed
The degree uses a range of assessment types which can assess individual performance and group performance to reflect the variety of learning styles in students. Assessments can include coursework such as written assignments, essays, reports, portfolios, and reflective logs; practical work including presentations, exhibitions, role play, and oral assessments; and exams including in-class tests or written exams.
The Advertising and Marketing course aims to provide timely feedback to students. Feedback is designed to identify areas of strength, weakness, and improvement in a student's work to support learning throughout the degree. Where possible feedback is available electronically. Students have access to one-to-one meetings to receive personalised feedback about their performance.
Accreditations
This programme is accredited by the Chartered Institute of Marketing (CIM) and upon successful completion, students are awarded 'advanced standing'. This will enable students to study for CIM qualifications without needing to complete all of the modules. Students can also add an individual award to supplement their degree. Further details can be found on the CIM website.
How You Study
Key aspects of the industry are explored and debated as students move from a general business, marketing, and advertising grounding in year one to more specialist modules in years two and three. The focus is on building marketing and advertising competencies, such as creativity, problem-solving, oral and written presentation, and persuasive communication.
In the first year, you are introduced to the foundations of marketing, advertising and general business, including examining organisational behaviour and understanding business data.
In the second year, the course builds on these foundations exploring concepts and processes such as strategic marketing planning and the application of advertising and marketing. In the final year, modules explore specific areas of marketing, media, branding, and advertising, alongside an independent project where you can choose to focus within the field of advertising and/or marketing.
For eligible undergraduate students going to university for the first time, scholarships and bursaries are available to help cover costs. The University of Lincoln offers a variety of merit-based and subject-specific bursaries and scholarships.
Several scholarship options are available. Please check the university website for more information.
Some of our most recent graduates have gone on to work in marketing roles for Amazon, Asos, Next, Center Parcs, and Joules, while others have moved into marketing and digital marketing agencies, including large companies such as Nielsen and Twitter. Graduates have also taken advertising agency roles in organisations including Ogilvy and VCCP.
Our webinars, subject masterclasses, question and answer sessions, and student panel talks are a great way to discover what it is like to live and study at the University of Lincoln.
