Marketing, Consumption and Society MSc
Limerick, Ireland
DURATION
1 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
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EARLIEST START DATE
Sep 2025
TUITION FEES
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STUDY FORMAT
On-Campus
Key Summary
About: The Marketing, Consumption and Society MSc explores the interconnections between marketing practices, consumer behavior, and societal influences. You'll engage with theories and concepts that shape contemporary marketing in a global context. The course involves a mix of theoretical insights and practical applications, preparing you for real-world marketing challenges. It's designed for full-time students and takes one year to complete.
Career Outcomes: Graduates can pursue a variety of roles in marketing, such as marketing manager, brand strategist, consumer insights analyst, or market researcher. Opportunities exist in both private and public sectors, alongside options for further study in academic or professional fields.
Introduction
The course aims to provide candidates with a comprehensive marketing education through an exposure to key theoretical tenets of the field coupled with a reflective engagement on the interface between marketing and the nature of consumption in contemporary society; thus, the program aims to equip candidates with a thorough grounding in marketing theory and research, provide a comprehensive understanding of consumer culture, and instil an appreciation of marketing's responsibilities to organisations and to society.