Marketing, Consumption and Society MSc
University of Limerick
Key Information
Campus location
Limerick, Ireland
Languages
English
Study format
On-Campus
Duration
1 year
Pace
Full time
Tuition fees
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Application deadline
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Earliest start date
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Introduction
Marketing, Consumption and Society MSc
The course aims to provide candidates with a comprehensive marketing education through an exposure to key theoretical tenets of the field coupled with a reflective engagement on the interface between marketing and the nature of consumption in contemporary society; thus, the program aims to equip candidates with a thorough grounding in marketing theory and research, provide a comprehensive understanding of consumer culture, and instil an appreciation of marketing's responsibilities to organisations and to society.